The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive tasked with making programming decisions, this analysis of "Love and Fortune" for the month of March 2024 in the United States provides valuable insights. Firstly, the show has demand higher than 5.9 times the average title in the United States, and only 8.6% of all TV shows have this level of demand. Secondly, audience demand for the show has decreased by 6.2% in the US this month, compared to its average demand over the last 90 days of 6.3 times the title average.
By looking at the Parrot Pulse, we can see that its worldwide audience demand across all platforms and its momentum, the pace of growth, is outstanding. This information enables you to determine that the show is performing well worldwide and is resonating with audiences across the globe.
Furthermore, by examining the top 10 global markets where "Love And Fortune" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. In the United States, which is "Love And Fortune"'s number one market globally, the show achieved good audience demand of 3.4x. Understanding the demand in these other markets allows for effective distribution decisions.
If you are a content distributor or an acquisition executive, the analysis of "Love and Fortune" can help you determine whether or not the series would be a good fit for your platform or portfolio. Demand in the United States is good, and the show achieved good audience demand in other markets like India, Pakistan, and Nigeria. This information enables you to determine whether the show will resonate with your existing audience or give you access to a new audience in areas where demand is high.
Finally, if you are a TV producer or a studio executive, looking at this analysis of "Love and Fortune" can help you understand how demand data is crucial for valuing content. Demand data is at the core of content valuation; it enables you to optimize the ROI for your title on any platform, assess whether content will drive subscriptions, and measure the value of exclusivity. By leveraging Parrot Analytics' content valuation system, you can use demand data to quantify the platform-specific marginal revenue contribution, assess TV series' ability to attract subscribers, and mitigate churn.
In conclusion, the demand data provided by Parrot Analytics can help TV executives make informed content decisions, acquisition decisions, or distribution decisions. Parrot Analytics' content valuation system powered by global content demand and supply is an economic valuation system that can empower you to make strategic decisions with confidence.
Love And Fortune (恋のツキ)'s travelability to the United States in the last 30 days is 293%, which means that the audience demand for Love And Fortune (恋のツキ) is 293% of the demand in its country of origin, Japan. Click through to another market to discover how well Love And Fortune (恋のツキ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Love And Fortune (恋のツキ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love And Fortune (恋のツキ), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Love And Fortune (恋のツキ) in the United States. We provide our partners with deep content analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.