As an entertainment executive, you need to make informed content, acquisition, distribution, and programming decisions to maximize the ROI of your production investments. Demand data can provide you with crucial insights into how popular a content title is and its potential commercial success.
Let's take the example of "Married at First Sight (US)" to understand how demand data can be used in strategic decision making. The show boasts 16.2 times more audience demand than the average show in the US, indicating its remarkable popularity. Furthermore, "Married at First Sight (US)" has been gaining, with a 2.4% increase in peak demand in the last 30 days. With this knowledge, an OTT or SVOD platform can opt to stream the series to cater to their niche audience and potentially attract new viewership as the series gains popularity.
Further analysis of the show's global performance across six dimensions helps an entertainment executive make content acquisition decisions. The show's travelability score is okay, meaning it has international demand relative to its home market. With this information, the SVOD platform can decide to acquire the streaming rights of this series to tap into the international market. Additionally, its franchisability score is good, showcasing spin-off potential for the show that can further monetize IP.
Moreover, demand helps with subscriber retention and acquisition by identifying which titles to showcase on the platform or renew for another season. For instance, "Married At First Sight (US)" as a show ranks at the 99.6th percentile in the romance genre in November. This means the show has higher demand than 99.6% of all romance titles in the United States. By renewing this popular show for another season, the SVOD platform increases its chances of keeping its current audience happy and attracting new viewership.
In conclusion, demand data has various strategic applications for entertainment executives. From content valuation, global IP monetization, optimal release strategy and pricing to subscriber retention and acquisition, demand data can provide insights into how content will perform in different markets and help executives make informed decisions. As demonstrated with the example of "Married at First Sight (US)," demand data can help the executives make data-driven decisions in strategic business planning that culminate in an optimal ROI of their investment.
