As an entertainment executive looking to make informed content, acquisition, distribution, or programming decisions, demand data can provide you with valuable insights. Using global content demand and supply, Parrot Analytics' content valuation system can calculate the dollar value contribution of any title, to any platform, in any region.
For example, let's take the reality TV series "Married at First Sight (US)" and look at how demand data can inform content decisions. During the month of July 2023, the show experienced outstanding audience demand in the United States, 14.5 times the audience demand of an average show in the last 30 days. From this information, you can gather that "Married at First Sight (US)" is a valuable, in-demand show, with a high value contribution to a platform.
By examining the top 10 global markets where "Married At First Sight (US)" is in demand over the last 30 days, you can gain insight into its global popularity compared to other shows in the same market. In each of these markets, this TV series outperforms the demand of the average TV show. It is worth noting that "Married at First Sight (US)" ranks as the number one show globally in the United States, followed by Ukraine.
Furthermore, compared to its demand over the last 90 days, the show's demand has been decreasing recently. Demand data can help executives understand cyclical trends and how to allocate marketing budgets more effectively.
Demand data can also inform content creators of what genres and elements resonate with audiences. "Married at First Sight (US)" ranks at the 99.0th percentile in the romance genre in July. Even though audience demand for the show has decreased by 8.4% in the United States during July, Parrot Analytics forecasted a demand spike in early July 2023.
Savvy entertainment executives can use demand data to make informed decisions about the best release strategy, pricing, marketing campaign optimization, and franchise or spin-off potential. By understanding the reach and momentum of a particular TV show, executives can determine if a show has the potential to attract new subscribers and gain a wider audience.
In conclusion, demand data is an essential tool for entertainment executives to measure audience engagement, determine the potential value contribution of TV shows, and take calculated risks while making decisions around programming, distribution, acquisitions, and content creation. By using demand data, executives can gain insights into viewer behavior, trends, and preferences, making profitable decisions and identifying valuable opportunities.
