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How Understanding Demand Data Can Improve Entertainment Executives' Decision-Making: The Case of Married At First Sight (US)

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Parrot Analytics Insights - August 2023

If you're an OTT platform looking for content to acquire, "Married At First Sight (US)" is a title you can't ignore. With 14.5 times the audience demand of the average show in the United States over the last 30 days, and only 2.7% of all TV shows with similar demand, this show has been exceptional. The performance of "Married At First Sight (US)" has increased by 23.0% in peak demand and is believed to be more popular now than the past year.

Additionally, the Parrot Pulse for "Married At First Sight (US)" reveals that the show has outstanding audience demand worldwide. If you plan to expand globally, this show could be an excellent investment. With good performance in global markets like Ukraine, Canada, the Netherlands, Germany, Sweden, the United Kingdom, South Africa, and Russia, the show is in-demand everywhere.

If you're a TV series financing company, the high demand of this show would entice the broadcast network/shark to invest more. If you have a stake in the production company, you can motivate them to sustain the quality of the show and possibly increase its longevity. As an entertainment talent agency, you may see opportunities for your talents to be a part of such a popular show. You can also consider bundle packages and other ways to monetize the show better or improve revenue.

Furthermore, if you work at a TV production company, you can use the demand data of "Married At First Sight (US)" to create other captivating reality TV shows. As linear networks or pay TV networks, you can use the demand data on "Married At First Sight (US)" to observe viewers' sentiments towards the show and possibly determine how to schedule the show to gain maximum viewership.

In conclusion, by relying on Parrot Analytics' demand data, entertainment executives can gain valuable insights into the audience's reception of shows like "Married At First Sight (US)." You can use demand data to estimate a show's value, invest in sustainability, and create compelling content that meets viewers' tastes. Overall, demand data is a valuable tool that entertainment industry decision-makers can use to improve content valuation, make informed programming decisions, and gain an edge in an increasingly competitive industry.

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