The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive facing the challenge of deciding which show to buy, produce, or distribute? Maybe you are trying to understand how a show is performing or how to optimize the release strategy and pricing. Whatever the case may be, demand data is the answer to your questions. Here is how we can use "Married At First Sight (US)" to help inform your decision-making process:
- Content valuation: “Married At First Sight (US)” has a valuation system that can reveal the dollar value contribution of any title to any platform in any market. For example, demand for this show is 17.9 times the average show in the United States over the last 30 days, indicating that it has significant value. Besides, its peak demand has been increasing recently, making it an attractive asset.
- Global content valuation: You want to understand which content is most popular globally. In this case, demand data for "Married At First Sight (US)" show it has outstanding worldwide audience demand across all platforms, with outstanding longevity and momentum, among other factors.
- Supply and demand: As an executive, you want to understand what types of content you should produce or acquire. “Married At First Sight (US)” is an excellent example of the type of content that is popular in the romance genre. Its audience demand outperforms the demand of the average TV show in the United States, Canada, the United Kingdom, Germany, the Netherlands, Romania, Switzerland, Sweden, and Australia over the last 30 days.
- Subscriber acquisition and retention: You aim to understand which titles to buy to retain current audiences and attract new subscribers. If you are an SVOD platform, “Married At First Sight (US)” has an audience of fans who also like similar shows such as "Married At First Sight (UK)", "Love Is Blind", and "90 Day Fiancé". These shows' demand data suggests they should also be considered if you are looking to increase audience engagement or decrease churn.
- Competitive benchmarking: You want to know how your content stacks up against other titles available on the market. You can compare the audience demand of "Married At First Sight (US)" against other shows in the romance genre or the most popular shows overall in your market.
- Pre-release marketing: You aim to optimize your marketing campaign before the premiere of a new show. In this case, the show has experienced a demand spike in late March 2024, indicating that marketing campaigns can be targeted to spur a similar effect.
- Platform/network fit: You want to know which platforms your content best fits. Using demand data for "Married At First Sight (US)" in the United States, you can assess which streaming services you should approach to license or distribute the show.
This is Married At First Sight (US)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Married At First Sight (US) travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. lifetime, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Married At First Sight (US).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Married At First Sight (US) from partners like lifetime.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Married At First Sight (US)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as lifetime to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from lifetime by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Married At First Sight (US). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as lifetime to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Married At First Sight (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as lifetime by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Married At First Sight (US), including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular lifetime‘s Married At First Sight (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for lifetime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Married At First Sight (US), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for Married At First Sight (US) in the United States. We provide our partners with valuable OTT know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.