The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is a crucial tool for making informed content decisions and while considering acquisition, distribution, and programming. In this context, let us examine the performance of "MasterChef (BR)" for the month of November 2023 in the United States.
One of the primary ways demand data is useful is for content valuation. By using Parrot Analytics content valuation system, it is possible to estimate the dollar value contribution of "MasterChef (BR)" to any platform in any region. Such information is valuable for making decisions on how much to spend on this show, and to assess its ability to drive subscriptions and mitigate churn.
From the analysis of "MasterChef (BR)," we can see that the show is doing well in the United States, with 3.8 times the audience demand of the average show. Comparing the demand over the last 30 days to the demand over the last 90 days, we can see that demand for this show has increased recently. This indicates that it could be a good investment for a platform looking to attract and retain subscribers.
Further analysis shows that "MasterChef (BR)" has higher demand than 93.7% of all reality titles in the United States. This means it is a highly competitive title in the reality genre, which is an important factor when making content decisions.
The show has also achieved a good performance on a global scale across six dimensions measured by Parrot Pulse: audience demand, travelability, longevity, momentum, franchisability, and reach. These dimensions provide useful information on the show's potential global expansion and spin-offs.
In addition to the above, demand data can help entertainment executives understand the audience preferences, identify whitespace opportunities, make optimal release strategies, discover under-monetized titles, benchmark against other titles, optimize marketing campaigns, and make talent and brand partnership decisions.
In conclusion, the comprehensive analysis of "MasterChef (BR)" demonstrates the power of demand data in generating valuable insights for entertainment executives. By leveraging such data, they can make informed decisions on content valuation, acquisition, distribution, and programming that would lead to a successful outcome for their businesses.
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Acquire the best shows from partners such as Rede Bandeirantes to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. MasterChef (BR)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Rede Bandeirantes‘s MasterChef (BR) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Bandeirantes and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for MasterChef (BR), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using demand metrics from Parrot Analytics for MasterChef (BR) in the United States. We provide our partners with comprehensive subscription-video-on-demand know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.