The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content, acquisition, distribution, and programming decisions. One valuable tool to aid you in making these decisions is demand data, which can offer insights on audience preferences, interests and behaviors, and other trends. To illustrate how demand data can be used, let's examine the show, "Mickey Mouse," in the United States for the month of April 2024.
In terms of content valuation, examining "Mickey Mouse"'s demand data can reveal the show's economic value to any platform, thus helping determine how much to spend on content. From the analysis, "Mickey Mouse" had 17.5 times the audience demand of the average show in the United States over the last 30 days, indicating its high value to any platform. Its demand spiked in late April, which suggests that a platform could have monetized the show more during this time. The Parrot Pulse rating for "Mickey Mouse" also indicates its outstanding global performance, which affirms its economic value.
Demand data can also inform acquisition decisions by providing insights on audience preferences. For "Mickey Mouse," shows such as "Silo," "Last Week Tonight With John Oliver," and "Tom Clancy's Jack Ryan" are popular among fans of the show. The data can also answer questions like what type(s) of content exhibit opportunities to acquire or produce. For example, demand for comedy and action-adventure genres may be popular among "Mickey Mouse" fans, which can inform acquisition decisions.
Demand data can also inform programming decisions by answering questions such as what genre is resonating with the current audience, and what genre should the platform focus on to attract new subscribers. The information can help programmers determine the best release strategy for their content, which can maximize their reach and audience retention. For "Mickey Mouse," its demand in the drama genre was at the 99th percentile in April, indicating its popularity and appeal. Furthermore, the show's momentum was exceptional, indicating that it is part of the cultural zeitgeist.
Distribution decisions can also be informed by demand data. By examining the top 10 global markets where "Mickey Mouse" was most in-demand over the last 30 days, we find that the show outperformed the demand of the average TV show in each market. Furthermore, the show had outstanding demand in the United States, its number one global market, indicating that a particular platform could have capitalized on this demand.
In conclusion, demand data can help inform a wide range of strategic decisions including content, acquisition, distribution, and programming for entertainment executives working at different organizations. For "Mickey Mouse," the demand data revealed its outstanding performance and high value to any platform, which makes it a sound investment decision for any entertainment executive or platform.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Mickey Mouse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mickey Mouse, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been changed on May 9, 2024, 9:14 p.m. PST using global demand datasets from Parrot Analytics for Mickey Mouse in the United States. We provide our partners with valuable SVOD analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.