The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be wondering how to make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. Lucky for you, demand data can help answer these questions and more. Let's take a closer look at the case of "Mighty Mike" to see how demand data can be used.
Content Valuation:
Are you wondering how much "Mighty Mike" is worth? Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to any platform in any region. Based on demand data, we can conclude that "Mighty Mike" has 3.8 times the audience demand of the average show in the United States over the last 30 days. Its demand is increasing, making it a valuable asset. We can also look at the show's rank, which moved up by 678 spots during March in the United States, and its percentile ranking in the drama genre to determine its value.
Acquisition:
If you're considering acquiring "Mighty Mike," you may want to know more about its audience demand. Our data shows that the show has higher demand than 92.0% of all drama titles in the United States. Moreover, audience demand for "Mighty Mike" has increased in the United States by 36.5% in March 2024. Based on this data, "Mighty Mike" has proven to be an increasingly popular title and a good acquisition option.
Distribution:
Do you want to know which platforms you should target for the distribution of "Mighty Mike?" Our data shows that the show is in-demand globally, with its worldwide audience demand across all platforms ranking as good. However, its travelability is poor which means that the show is not as internationally popular as it is in its home market. It is essential to consider the show's longevity, which is maintained over time, indicating that there is sustained demand for "Mighty Mike."
Programming:
Finally, if you are making programming decisions, you may want to know how well "Mighty Mike" performs compared to other shows. Our data indicates that demand for "Mighty Mike" spiked in late March 2024 in the United States. Additionally, by examining the top 10 global markets where the show is most in-demand, we found that it outperforms the demand of the average TV show in each of these markets. The United States is "Mighty Mike"'s number one market globally, with the show achieving good audience demand there. Comparing the performance of "Mighty Mike" on a rolling year basis vs the last 30 days reveals that it has increased popularity.
In conclusion, demand data can provide valuable insights that help entertainment executives make more informed content valuation, acquisition, distribution, and programming decisions. By examining the case of "Mighty Mike," we can see how demand data can help determine the show's value, popularity, and potential.
Mighty Mike's travelability to the United States in the last 30 days is 240%, which means that the audience demand for Mighty Mike is 240% of the demand in its country of origin, France. Click through to another market to discover how well Mighty Mike travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular France 3‘s Mighty Mike is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mighty Mike, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Mighty Mike in the United States. We provide our partners with comprehensive TV series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.