The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can help you make more informed content, acquisition, distribution, and programming decisions. Demand data can provide a clear picture of audience preferences, how well your show is performing in comparison to others, and its potential value in the global market. Taking "Miss Scarlet And The Duke" as an example, we can draw some interesting insights.
Firstly, Parrot Analytics' content valuation system based on demand data can reveal the dollar value contribution of "Miss Scarlet And The Duke" to any platform in any region. According to March 2024 data, demand for "Miss Scarlet And The Duke" was 11.9 times higher than the average show in the United States over the last 30 days. Only 2.7% of all TV shows had this level of demand. This indicates that the show has outstanding demand and is a potentially valuable asset to any platform that acquires it.
Furthermore, demand data can help analyze audience preferences and determine which shows viewers are more likely to watch. The data shows that "Jeopardy!", "Fear The Walking Dead", "Belgravia: The Next Chapter", and "For All Mankind" are some of the shows that fans of "Miss Scarlet And The Duke" also like. By understanding audience preferences, executives can make more informed decisions while acquiring, distributing, or programming a TV series.
Moreover, demand data can also provide insight into a show's performance over time. For "Miss Scarlet And The Duke," its demand of 13.2 times the average over the last 90 days indicates that the show's demand has been decreasing recently. However, the Parrot Pulse measures the show's global performance across six dimensions, revealing that its momentum and longevity are outstanding.
Additionally, demand data can also provide insights into global market demand for a TV show, which is an essential aspect of decision-making. The amount of demand across different markets can inform decisions on distribution, marketing, and expanding the show's reach. For "Miss Scarlet And The Duke," we can see that the demand is good in markets such as Russia, Romania, the United Kingdom, and Brazil. Knowing this can help executives make informed decisions when it comes to distribution and marketing of the show.
Finally, executives can also use demand data to optimize the release strategy for their content, as well as make franchise and spin-off decisions. For instance, executives can use demand data to identify the top 10 global markets of "Miss Scarlet And The Duke" and tailor their release strategies accordingly. As for franchise and spin-off potential, the data suggests that "Miss Scarlet And The Duke" has okay franchisability and good reach. This information can help executives make informed decisions about how to monetize the show's intellectual property.
In conclusion, using demand data can help TV executives across various companies and organizations become better-informed decision makers. By analyzing the trends, the performance, audience preferences, and global market demand for a show like "Miss Scarlet And The Duke," executives can make more informed content, acquisition, distribution, and programming decisions. They can also use this data to ensure optimal release strategy, franchise and spin-off decisions, and monetization of intellectual property.
This is Miss Scarlet And The Duke's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Miss Scarlet And The Duke travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Miss Scarlet And The Duke is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Miss Scarlet And The Duke, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Miss Scarlet And The Duke in the United States. We provide our partners with meaningful television industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.