The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at any of the above-mentioned companies, you must be familiar with the fact that audience demand is the key driving factor behind the success of any content. As we see in the case of "Mystery Science Theater 3000: The Return," the audience demand for the show is outstanding, with 11.9 times more demand than the average show in the United States over the last 30 days. This kind of data can be used as a starting point to analyze and predict the future success and valuation of content.
One of the most crucial decisions an executive can make regarding content is whether to acquire or distribute particular content or not. It is also important to decide how much to invest in any particular content piece. Parrot Analytics' content valuation system, based on demand data, reveals the dollar value contribution of any title to any platform in any region. Using demand data, you can calculate the ROI a specific title will bring to any given platform. Thus, you can make better content acquisition decisions and understand the economic value of the title in question.
Additionally, the demand data can be useful in identifying which content will help retain and attract subscribers. By understanding which titles have a higher demand, executives can choose to showcase them prominently and use them to promote themselves as preferred platforms for specific content types. As we see in the case of the "Mystery Science Theater 3000: The Return," the data shows that this show has a fanbase that relates to other shows such as "Survivor," "Doctor Who," and "Night Court (2023)." By analyzing this information, executives can determine which titles would be better suited to feature as bundle packages and increase subscriber retention rate.
Another important aspect of analyzing demand data is understanding the trends in local markets. Entertainment executives can leverage demand data to map regional market patterns for specific content types. They can also use the data to optimize the distribution approach by identifying the most optimal release strategy and pricing for their content.
In terms of programming decisions, executives can use demand data to test scalable concepts, identify opportunities for monetizing under-monetized titles, select the right talent, assess the franchisability of the title, and decide which IP to develop into a franchise or create spin-offs.
In conclusion, audience demand is a crucial factor to consider before making any executive decision regarding content. Parrot Analytics' content valuation system helps executives understand the economic value of the content and make better acquisition, distribution, and content programming decisions. By leveraging demand data, executives can identify local market trends, optimize their programming approach, and decide which titles to acquire or produce to help retain and grow their subscriber base.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s Mystery Science Theater 3000: The Return is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mystery Science Theater 3000: The Return, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for Mystery Science Theater 3000: The Return in the United States. We provide our partners with essential SVOD analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.