The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can help executives make more informed decisions in various aspects of their business. Content creators and producers can leverage demand data to develop appealing content and ensure that it resonates with their target audience. Distributors and OTT platforms can use this data to determine the demand for a show even before acquiring, licensing, or commissioning it. Meanwhile, TV executives can optimize their content strategy through informed programming and scheduling decisions that are aligned with audience demand.
For instance, "Mystery Science Theater 3000: The Return" can be used to illustrate how demand data affects content decisions. The demand for the show in Australia, as per Parrot Analytics, is 2.9 times the average show in the last 30 days. Only 8.6% of all TV shows have this level of demand, making it a popular title to consider. Additionally, comparing this show's last 30 days' demand to that of the last 90 days shows an increase, which may signify a growing audience.
Moreover, the audience's preference for the drama genre can also be observed through the percentile ranking system, which shows that "Mystery Science Theater 3000: The Return" dominates over 96.3% of drama titles in Australia. Also, the top 10 global markets where the show is most in-demand can provide insight into whether the show might travel well to other regions. For instance, Canada ranks second, indicating that it might be a viable market to explore for possible distribution.
Other questions that demand data answers include how to value a series content-wise or use this data to calculate the return on investment (ROI) for content acquisitions, map local whitespaces, benchmark content against competitors, and identify under-monetized titles.
The Parrot Pulse provides an independent measure of the show's global performance by measuring six dimensions such as audience demand, travelability, momentum, franchisability, reach, and longevity. These performance measurements enable executives to quantify demand and assess whether a show's performance has remained stable over time or has encountered spikes.
Content producers can also use demand data to test their show concept's viability, optimize marketing campaigns ahead of premieres, and quantify taste clusters. Additionally, the data can also provide insight into audience taste, enabling producers to identify elements in the content that resonate well with the audience.
Overall, Parrot Analytics' demand data can be a valuable tool for the entertainment industry. It takes the guesswork out of content decisions, providing clear direction and insight into what content is most valued by a particular audience. Additionally, the data can help optimize marketing efforts, guide acquisition strategies, and shape content creation to create a more engaging and resonant audience experience.
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Acquire the best shows from partners such as Comedy Central to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mystery Science Theater 3000: The Return), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Comedy Central by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s Mystery Science Theater 3000: The Return is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mystery Science Theater 3000: The Return, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Mystery Science Theater 3000: The Return in Australia. We provide our partners with essential television industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.