The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you wondering how demand data can help entertainment executives make better content, distribution, or programming decisions? Let's take a closer look at "Mythbusters Jr." for the month of January 2024 in the United States and see how demand data can provide insights that can support decision-making.
Content Valuation: By analyzing the demand data, entertainment executives can estimate the value of the "Mythbusters Jr." series and make informed content valuation decisions. Using Parrot Analytics content valuation system, executives can determine the dollar value contribution of this series to the platform in the United States market. This can help them understand the financial value of the show and make informed investment decisions
Programming Decisions: Entertainment executives can use demand data to make programming decisions by examining other shows that "Mythbusters Jr." audiences are interested in. Based on the list of other shows that fans of "Mythbusters Jr." also like, entertainment executives can determine which audience segments to target and how to market their content. Additionally, by examining the show's audience demand, executives can evaluate whether or not to renew the show for another season.
Distribution Decisions: By looking at the demand figures for "Mythbusters Jr." in different markets all over the world, entertainment executives can make distribution decisions to optimize the platform's global expansion. Analyzing the global demand for the show can help executives understand which markets are most receptive to the content, where to allocate funds to maximize future investments, and how to prioritize distribution strategies that align with current demand and trends.
Acquisition Decisions: Entertainment executives for streaming or SVOD platforms can utilize demand data when evaluating content acquisitions. By assessing all dimensions of the Parrot Pulse, executives can determine the value of acquiring the show. From travelability, longevity, momentum, franchisability, and reach, the Parrot Pulse allows entertainment executives to assess whether "Mythbusters Jr." is a good acquisition choice for their streaming or SVOD platform. Furthermore, executives can examine the demand figures and compare the show's performance against competing titles to understand what types of content exhibit the potential for acquisition.
Decision points like these enable entertainment executives to make more informed decisions with a greater understanding of their content's potential in their chosen markets. This, in turn, ultimately leads to creating better content tailored for a specific audience, improving acquisition and retention rates of subscribers on SVOD platforms, and increasing return-on-investment (ROI) levels to create content that drives awareness and loyalty.
This is Mythbusters Jr.'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mythbusters Jr. travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Science, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Mythbusters Jr..
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Mythbusters Jr. from partners like Science.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Mythbusters Jr.? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Science to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Science by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Mythbusters Jr.. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Science to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mythbusters Jr.), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Science by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mythbusters Jr., including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Science‘s Mythbusters Jr. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Science and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mythbusters Jr., for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Entertainment Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for Mythbusters Jr. in the United States. We provide our partners with extensive TV industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.