The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a TV executive, you're always looking for ways to make smarter business decisions. One way to do that is by using demand data as an economic valuation system. Parrot Analytics, through our content valuation system, can reveal the dollar value contribution of any title, to any platform, in any region. Demand data is the key data point that we use to arrive at this valuation.
The demand data for "Nip/Tuck" over the last 30 days shows that the show has 3.5 times the audience demand of the average show in the United States. This level of demand status in the 91.4th percentile in the drama genre, which means "Nip/Tuck" has higher demand than 91.4% of all drama titles in the United States. Other insights from the data on "Nip/Tuck" include its rank in the United States, which dropped by 648 spots during March in the US. Its worldwide audience demand across all platforms is good, and it has okay long-term franchise potential. It has okay travelability, okay momentum, and okay reach.
Demand data is so important because it provides executives with insights that help them make more informed decisions. For example, demand data can be used to answer questions about the value of a TV show, how much it is worth globally, or how popular it is relative to other shows in its category. Demand data is not only useful for content valuation but also for programming and distribution decisions.
To get even more specific, demand data can be used to help executives to make better decisions around acquisition. In the case of "Nip/Tuck," we can see the show has decreasing demand over the last 90 days, which means that an acquisition of this show might not be the best idea at this time. However, we have seen a spike in audience demand in late March 2024 in the US, which could indicate that the downward trend is reversed. We can also see the top 10 global markets where "Nip/Tuck" is most in-demand and how it's competing against the average show in each of those markets. We know that France is "Nip/Tuck's" number one market globally, but we can also see that it outperforms the demand of the average TV show (1x) in each of these markets.
In terms of programming and content decisions, demand data can help to identify the most popular genres in local markets. In the case of "Nip/Tuck," we can see the top 10 global markets where the show is in-demand, which can inform programming decisions about where to air the show.
Finally, demand data can help to inform decisions around content marketing. By examining the audience for "Nip/Tuck," we can see that fans of the show also like "Minute To Win It," "Star Trek: Discovery," "Billions," "The Curse Of Oak Island," "Outlander," "Highway Thru Hell," "Fargo," "Northern Exposure" and "The Expanse." These are shows that executives could use as reference points for upcoming campaigns. Demographic data can also be informative when it comes to pre-release marketing.
This is Nip/Tuck's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Nip/Tuck travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Nip/Tuck), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Nip/Tuck, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s Nip/Tuck is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nip/Tuck, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for Nip/Tuck in the United States. We provide our partners with meaningful OTT know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.