The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging audience demand data such as that provided by Parrot Analytics can provide valuable insights into content valuation, audience engagement, and other strategic decisions. Analyzing the example of "Oasis," we can see how demand data can be used to inform content decisions.
Firstly, the demand data for "Oasis" can provide insights into content valuation. By comparing its demand to the average show in the United States, we can see that it has higher than average demand, indicating that it is a valuable asset. This can be used to inform decisions around renewing the show, investing further in marketing, and potentially increasing the licensing fee for distribution.
Additionally, the data on "Oasis" shows the audience's preferences and the shows that it is similar to, which can be used to inform acquisition decisions. Entertainment executives can use this information to identify other shows that may appeal to the same audience, informing future content acquisition decisions.
Further analyzing the demand data for "Oasis" can also provide valuable insights into programming decisions. The increasing demand for the show in March 2024 in the United States indicates that the show is resonating with the audience and may warrant more programming slots or promotional opportunities. Additionally, the analysis of top global markets can provide insights into opportunities for distribution, such as focusing on marketing efforts in countries with high demand.
Overall, audience demand data has numerous applications for entertainment executives across the entire content value chain. From content valuation to acquisition decisions, distribution, and programming decisions, leveraging audience demand data can provide valuable insights and competitive advantages.
This is Oasis's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Oasis travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Oasis is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Oasis, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Oasis in the United States. We provide our partners with extensive TV series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.