The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For television executives and OTT platform managers, "One Tree Hill" is an example of a successful TV show with high audience demand in the United States. Demand data analytics provide insights into the audience's interest in the TV show, which can inform strategic decisions regarding content development, acquisition of new programs, licensing, and distribution.
Content valuation applies to "One Tree Hill" and can derive how much the show is worth, taking into account the dollar value contribution of the title and its region-specific audience demand. Understanding valuation brings insight into potential returns of investment, guiding budgeting and acquisition processes.
Demand data analysis can detect the show's popularity and longevity. "One Tree Hill" ranks in the 98.8th percentile in the romance genre in the United States based on demand, which means it is comparatively more in demand than 98.8% of the romance titles in the market. Still, the show's audience demand dropped by 29.7% over the month of March 2024. Thus, understanding the show's performance over time is vital in making informed decisions about long-term investments, whether creating a spinoff or renewing seasons.
One other benefit of demand data analytics is its capability to provide insights into the audience's preferences as well as the show's strengths and weaknesses. Knowing what shows fans of "One Tree Hill" also like gives insight into opportunities for cross-promotion with other contents. It also highlights the show's potential as a retention strategy. If an increase in subscribers is a target for the SVOD platform, a content like this might attract a broader audience with its outstanding reach.
Finally, deriving insight from demand data analytics not only applies to the United States but globally. The show ranks as number one in demand in the United States, and its global performance across six dimensions provides context on how the show is doing in markets worldwide. This allows television executives to make strategic decisions that consider their global program's travelability and reach more effectively. For example, understanding where "One Tree Hill" has high travelability allows executives to make strategic decisions regarding where to allocate funds to support global expansion.
In summary, demand data analytics provide television executives and OTT platform managers with insights into TV show popularity, longevity, potential returns of investment, viewers' preferences, occurrence of audience fatigue, regions where the show is most in-demand, and opportunities for cross-promotion with different contents. Understanding the value of a specific title is the key to informed strategic decision-making regarding content development, acquisition, licensing, and distribution. "One Tree Hill" is an example of how television executives can use demand data analytics in making informed decisions regarding their programs.
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Over the last 7 days, people who watch One Tree Hill also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the wb and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Tree Hill, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for One Tree Hill in the United States. We provide our partners with comprehensive TV industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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