The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive who wants to make more informed content and programming decisions, examining demand data can be highly important. This is why platforms use Parrot Analytics data, which provides platforms with audience demand for their titles, and determines how platforms can improve their content strategies leveraging this data.
For example, if you're a streaming platform executive with interests in acquiring or investing in new TV series, you may want to know the valuation of that content. One way to determine this is to leverage demand data to assess a TV series’ ability to drive subscriptions for the given platform while reducing churn. By examining the demand data for the TV show "Perry Mason (2020)" in the United States for March 2024, we can shed light on some of the questions executives may have:
- How popular is my show relative to the market average?
According to the Parrot Analytics data, "Perry Mason (2020)" averaged 6.8 times the audience demand of the average show in the United States over the last 30 days. This indicates that the show is highly popular compared to other TV series in the country.
- How can my platform improve its content acquisition or production investments?
By looking at other shows that fans of "Perry Mason (2020)" also like, such as "True Detective," "House Of The Dragon," and "Succession," platform executives can gain insights into what kind of content their audiences enjoy the most. This information could inform future acquisition and production investments.
- How effective is my marketing campaign for a particular TV show?
Demand for "Perry Mason (2020)" spiked in late March 2024 in the United States, indicating that there may have been a marketing campaign or event that caused the show to be in higher demand.
- How can my platform optimize its marketing campaign ahead of premiere?
By understanding who the target audience for a particular show is, and examining the demand data for shows that have similarities, platform executives can optimize their marketing campaign to appeal to the right audience and ensure that the show is being seen by the right people.
- How can my platform determine the value of a show?
Examining the value of "Perry Mason (2020)" for streaming platforms in the United States, we can see that only 8.6% of all TV shows have the same level of demand as the show, indicating that it has high value to those platforms. Additionally, by rolling back a year in the data, we can examine how the show's demand has increased or decreased over time, providing platforms with insights into how the show has performed.
Overall, using demand data to make strategic content, acquisition, or programming decisions can help entertainment executives make well-informed decisions. In the case of "Perry Mason (2020)," demand data helped identify the show's popularity, target audience, franchise potential, global demand, and performance over time. Armed with this information, entertainment executives can optimize their content strategies and investments, leading to better returns.
This is Perry Mason (2020)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Perry Mason (2020) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Perry Mason (2020) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Perry Mason (2020), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Perry Mason (2020) in the United States. We provide our partners with meaningful subscription-video-on-demand competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.