If you're an entertainment executive evaluating "Porta Dos Fundos" for acquisition or distribution in the US, you can use Parrot Analytics' audience demand data to make informed programming decisions. You can start by analyzing its audience demand data, which is 3.9 times the average show in the United States over the last 30 days, indicating that this show is in high demand. Moreover, only 8.6% of all TV shows have this level of demand. As demand is 2.9 times the average over the last 90 days, there is an increase in demand over time. Understanding how a show is performing relative to its genre is crucial. "Porta Dos Fundos" ranks in the 93.5th percentile in the sketch-comedy genre, indicating that it has higher demand than 93.5% of its competitors in the same genre.
Looking beyond demand in the U.S., you can analyze audience appetite for the show globally, which can help you to estimate monetization potential if you are an entertainment executive with a global remit. You can use travelability as a metric to quantify the international demand for the show, relative to its home market. In this case, "Porta Dos Fundos" has good travelability and has a demand in the U.S. that is 19% of the demand in Brazil. To ensure you make a good long-term content investment, consider examining the show's longevity, which assesses how well audience demand is maintained over time. In the case of "Porta Dos Fundos," it has good longevity and good momentum. This indicates that the show's audience demand growth increases at a good pace.
Understanding how popular the show is, how it performed in the past, and how it is performing today is critical to deciding on a release strategy. Therefore, you may want to use a metric such as momentum to gauge the show's performance during your marketing efforts. You can also use data to map out the global markets where demand for the show is highest, and tailor your marketing efforts around those markets. Finally, you can use demand data to understand the potential lifespan of a show. For the "Porta Dos Fundos," the show ended its run in 2015, but it still has demand that is good in markets, such as the U.S., which indicates that it has a potential to be a long-term value addition to your content library.
A powerful use of demand data is in content valuation. Using demand data, you can estimate how much a title is worth and how much each title contributes to your platform's value. If you are considering acquiring content for your platform, you can use Parrot Analytics' content valuation system to estimate a show's dollar value contribution to your platform. With insights into how much demand a given title can drive and its ability to increase subscriber acquisition or retention, you can make informed acquisition decisions. In the case of "Porta Dos Fundos," with strong demand in the US and travelability that is good, this show may be a strategic asset for your platform.
In conclusion, demand data can be very useful in making informed content acquisition, distribution, and programming decisions. Using audience demand data, genre ranking, global demand and reach, momentum, and longevity, you can gain insight into how a show is performing and make informed decisions based on that data. By leveraging Parrot Analytics' content valuation system, you can make informed decisions about acquisitions that may contribute to your platform's bottom line.
