If you're an executive at an OTT or SVOD platform, you may wonder whether investing in the Brazilian sketch comedy show "Porta Dos Fundos" is worth it. As per the analysis of its demand data, "Porta Dos Fundos" is currently experiencing great demand in the United States, with 4.8 times the audience demand of an average show in the country over the last 30 days, introducing a data-driven way to determine a show's value.
Content valuation is the process of determining a TV series' economic value based on its content demand, which can be used to make informed programming, acquisition, and distribution decisions. To determine a series' content valuation, executives can use Parrot Analytics' content valuation system, which is driven by global content demand. Demand data can help executives answer crucial questions such as how to calculate the return on investment of a particular show or how much a series is worth to another streaming platform.
By examining the top ten global markets where "Porta Dos Fundos" is the most in-demand, we find that the TV series outperforms the demand of an average TV show in each of these markets. This information can be particularly useful for content distributors looking to maximize their TV shows' global marketability and assess their monetization opportunities.
With the show's outstanding demand in Brazil and high audience demand in other countries, executives in entertainment talent agencies, TV production companies, and studios can utilize demand data to identify similar series that resonate well with audiences. These data-driven insights can help them make big programming and production decisions on new shows and movies.
Moreover, demand data can also help with decisions concerning supply & demand – such as what types of content are exhibiting opportunities to acquire or produce – and subscriber acquisition or retention. Executives at linear networks or pay TV networks can use demand data to perform content discovery & recommendations to ensure that content is being seen by their target audience.
Finally, since "Porta Dos Fundos" has ended its run, OTT platforms may also consider whether spin-offs or franchising the series is a good investment. Franchisability is a dimension of Parrot Pulse, and for "Porta Dos Fundos," it has demonstrated that the spin-off potential is okay.
