As an entertainment executive, there are many ways you can leverage demand data to make informed decisions. In this article, we will explore the case of "Porta Dos Fundos," a Brazilian comedy show available on TV in the United States.
Content Valuation:
Demand data can be used to assess the baseline value of a title. Knowing that "Porta Dos Fundos" has 3.8 times the audience demand of the average US show over the last 30 days signifies that the show holds greater value. Using Parrot Analytics content valuation systems, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. In the case of "Porta Dos Fundos," it ranked at #1888 in January and moved up 793 spots, indicating an upward trend of its demand.
Acquisition Decisions:
Acquisition decisions can be influenced by global demand data. With the information we have, demand has increased by 41.7% in the US during January 2024, and Portugal is among the top markets where demand is outstanding. Brazil is "Porta Dos Fundos"'s top market globally, with outstanding audience demand of 14.9x. This data shows that the show has more potential in the US and Portugal, thus, acquiring or producing similar content can be lucrative in these regions.
Programming Decisions:
Programming decisions that cater to a specific genre can be better supported by understanding audience demand for those genres. Global or region-specific demand data can help discover whitespace and trends that can be used to guide decision-making. In the case of "Porta Dos Fundos," it ranks at the 89.2th percentile in the comedy genre in the US, which signifies that comedy content is a popular genre that must receive attention.
Distribution Decisions:
Knowing which platforms to target for distributing your content can be crucial; demand data can help identify the right platform where the content is popular. For example, "Porta Dos Fundos" has higher demand in certain markets compared to others, indicating that distribution companies should prioritize those markets more by partnering with platforms that are popular in that market.
In conclusion, demand data can help make more informed content and acquisition, programming, and distribution decisions. Using Parrot Analytics' content valuation system to determine a title's value, and examining the demographic and geographic aspects of a title's demand can provide insightful recommendations for executive decision-makers in the entertainment industry.
