If you are an entertainment executive, there are many ways to use demand data analytics such as the ones provided by Parrot Analytics for informed decision making. By examining the specific case of "Porta dos Fundos" in the United States during February 2024, one can better understand some of the ways this can work.
Firstly, you can use demand data to value content. The Parrot Analytics content valuation system leverages demand data to assign an economic value to a title based on its global content demand and supply. You can use the Parrot Pulse to measure the show across six dimensions such as global performance, travelability, reach, momentum, longevity, and franchisability. For "Porta Dos Fundos", for example, we find out that demand is good both globally and in the United States. Demand from the show's home country, Brazil, is outstanding. The show's longevity and momentum are good, but travelability and franchisability are just okay.
Secondly, you can use this data to make better programming decisions. For instance, by understanding that the demand for "Porta Dos Fundos" has been decreasing recently, the executives can make certain adjustments to maintain or boost its popularity, or to plan for the time when they have to phase out the show. If a platform is looking to build a new comedy section of their library, you can use the data… about "Porta Dos Fundos" to confirm that it is ranked at the 87.2th percentile in the comedy genre in the United States, meaning it has higher demand than 87.2% of all comedy titles in the country. You can also use the competitor benchmarking capability of demand data to gauge the show's popularity relative to other comedy shows in the United States and around the world.
Thirdly, you can use demand data for acquisition-related activities. If a streaming or pay TV network is looking to acquire or license exclusive rights to a title, demand data can be used to assess the value of exclusivity and also ascertain whether there is enough audience demand to warrant the acquisition. The Parrot Analytics content valuation system can help executives determine how much to spend on the content by revealing the dollar value contribution of any title, to any platform, any region.
Lastly, executive producers or talent agencies can leverage demand data for talent scouting purposes or to optimize marketing campaigns. By analyzing the audience trend for "Porta Dos Fundos" to find out what type of content is popular, can help them to select which TV shows, talent, or brands to partner with to expand their audience. By using demand data to optimize marketing campaigns ahead of premieres, it can help executives to maximize the potential of a show ahead of time.
Demand data has become a necessity for informed decision-making by entertainment executives in today's content-driven industry. Analyses like the one for “Porta Dos Fundos” can empower executives with insights to make better decisions on programming, content acquisition, talent selection, and marketing, among others.
