The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
How can entertainment executives use demand data to support their decision-making process? "Preacher" provides a great example of how Parrot Analytics content valuation system powered by global content demand and supply insights can help make more informed content acquisition, distribution, and programming decisions.
Firstly, content valuation uses demand data to answer a range of questions concerning content, including how valuable is a specific title, how much it will drive engagement and mitigates churn, how cannibalization may affect audiences of a similar title when available on multiple platforms, and the value of exclusivity or the content library to a platform over time. For "Preacher," we can see that it has an outstanding audience demand of 8.5 times the average show in the United States over the last 30 days. This high level of demand places "Preacher" in the 2.7% top shows list in the United States. The significance of the show's global and internal popularity can be attributed to its unconventional power storyline and the impressive cast, including Joseph Gilgun, Dominic Cooper, and Ruth Negga.
Secondly, demand data can provide information about which genre and titles resonate most with the audience locally and globally. Using "Preacher" case study, we can see that it has higher demand than 96.2% of all drama titles in the United States during March 2024. Additionally, we can see the other shows that fans of "Preacher" also like, such as "The Mandalorian," "The Boys," and "Foundation."
Thirdly, using demand data, we can analyze a program's momentum or pace of growth to help optimize upcoming production success. For "Preacher," during March, audience demand in the United States increased by 29.9%, which shows that the show is gaining popularity. The Parrot Pulse's six dimensions measure of a program's performance, including worldwide audience demand, travelability, longevity, momentum, franchisability (spin-off potential), and reach is a valuable insight for executive decision-makers. In the case of "Preacher," Demand spiked in late March 2024 for the United States, making it a good candidate for future promotion efforts through its continued positive performance.
Lastly, demand data can be used to inform strategic decisions, including promotional and programming choices, international distribution selection, and brand partnerships. By examining the top 10 global markets where "Preacher" is most in-demand over the last 30 days, we can see where the show could perform well. The United States is "Preacher"'s number one market globally. The show achieved outstanding audience demand of 6.0x in the United States. Ranked second is China, where the audience demand for "Preacher" is good. Knowing that "Preacher" is also popular in the UK, France, Sweden, Romania, Netherlands, Canada, and Bulgaria could guide marketing and distribution efforts.
This is Preacher's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Preacher travels internationally.
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Acquire the best shows from partners such as AMC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Preacher), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Preacher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Preacher, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Preacher in the United States. We provide our partners with extensive TV series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.