The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content acquisition or distribution decisions? Look no further than demand data. Let's examine the case of "Queer As Folk" in the United States during April 2024 to illustrate how demand data can help inform important decisions.
"Queer As Folk" is a Showtime series created as an American version of the British show, exploring the lives of five gay men in Pittsburgh. Over the last 30 days, the show has had 3.1 times the audience demand of the average show in the United States and an outstanding rank in the romance genre, indicating high demand. However, its demand has decreased recently, so executives should heed this trend when making content decisions.
Demand data provides a wealth of information, including crossover appeal with other shows that audiences enjoy. In this case, viewers who liked "Queer As Folk" also enjoyed "X-Men '97", "True Detective", "Shameless", and "RuPaul's Drag Race", among others. Armed with this knowledge, executives can better determine which titles to acquire or develop.
Additionally, demand data can provide insight into global performance, such as the top 10 global markets where "Queer As Folk" was most in-demand over the last 30 days. By examining these markets, executives can see where the show is most popular, such as the Netherlands where demand was outstanding, and where there may be opportunities for international expansion.
Demand data can also provide information on a show's momentum, longevity, and reach. For "Queer As Folk", its worldwide audience demand is good, its momentum is good, its longevity is outstanding, and its reach is good. Evaluating these dimensions can aid executives in determining which titles have franchise potential or international appeal.
Finally, demand data can assist with content valuation. Using Parrot Analytics content valuation system, which is based on demand data, executives can see the dollar value contribution of any title to any platform in any region. For "Queer As Folk" in the United States during April 2024, demand data would be vital in determining the baseline value and potential ROI for any acquisition or distribution deals.
Entertainment executives have much to gain from utilizing demand data to inform their content decisions, from understanding global performance and crossover appeal to determining content valuation. The insights provided by demand data can lead to more informed and ultimately better content acquisition, distribution, and programming decisions.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Queer As Folk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Queer As Folk, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Queer As Folk in the United States. We provide our partners with deep TV series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.