As a TV executive, utilizing demand data to make informed content, acquisition, distribution, and programming decisions is critical. In the case of Robot Chicken, the outstanding 20.4 times higher demand than the average TV show in the United States over the last 30 days is significant. Demand data can be used in content valuation to determine the dollar value contribution of any title on your platform in any region, providing insight into how much the show is worth to a platform. By examining the top 10 global markets where "Robot Chicken" has the most in-demand, you can determine where the show is most popular and where its following is most engaged.
Using demand data, an SVOD platform can determine which shows to acquire, and "Robot Chicken" is a good choice as it's been growing recently in demand, and its audience demand for October in the United States increased by 12.4%. The trend from the past year to the last 30 days shows a 4.8% increase only in the last month. As an executive, you can also determine which talent and brand to partner with to expand your audience based on the affinity analysis. "Robot Chicken" fans would also be attracted to "Family Guy," "Bob's Burgers," "Rick and Morty," among other shows that the audience has high demand for.
You can determine "Robot Chicken's" place in the global market using the Parrot Pulse, which examines six dimensions of the show's performance. The show's output across all platforms is outstanding, it has good spin-off potential, higher than average international demand relative to its home country, and favorable momentum, mood, and reach. The show also has outstanding longevity, as the show has been running for a while and is still highly in-demand.
Through content valuation and travelability, you can calculate the show's international demand and determine how much global appeal the title has in comparison with other titles in the genre, deciding where you can allocate future content investments and where to target for distribution. In terms of subscriber acquisition and retention, high demand programming like "Robot Chicken" is integral to keeping your existing audience happy and acquire new subscribers to your platform with growing demand.
