If you are an entertainment executive, you can use Parrot Analytics' demand data for "Robot Chicken" to make more informed decisions about content acquisition, valuation, distribution, and programming. Here are some of the questions you can answer with the help of this data:
- Content Valuation: How much is "Robot Chicken" worth to your platform, and how does its demand relate to its overall value? By analyzing the demand data of "Robot Chicken," you can see that this series has 20.6 times the audience demand of the average show in the United States over the last 30 days, indicating the show has good value. The Parrot Pulse report also confirms that the series has an excellent global audience, longevity, momentum, and franchisability further adding to its value. Furthermore, you can estimate the baseline value of the title using its demand data.
- Content Acquisition: Should you acquire "Robot Chicken" since it is exhibited outstanding demand over the last 30 days? By seeing that "Robot Chicken" has achieved a rank of #118 in the United States, which fell by -77 places during January 2024 in the US, and by examining the top 10 global markets where the series is most in-demand today, you can infer that "Robot Chicken" will be a valuable addition for your platform's library in most international markets and hence an excellent addition for the platform.
- Programming: Should you continue to air "Robot Chicken" on your platform, and how should you premiere it to maximize its value? You can use demand data to understand if the performance of "Robot Chicken" has been declining over a specific period, as in January of 2024, the audience demand for the show had decreased by 20.8% in the United States. However, the data also reveals that in late January, a spike in demand was noted in the US. If you want to maximize the value of "Robot Chicken," its premiere could be optimized for specific events, such as the Comic-Con or a relevant holiday such as Halloween since the show's demand spikes during these events.
- Distribution: Where should you target airing "Robot Chicken"? The show has a strong following in the United States, Canada, Germany, Netherlands, and the UK as the audience demand is outstanding demand in these countries. Hence, distribution rights for these countries could make strategic sense.
In conclusion, analyzing demand data can provide entertainment executives with valuable insights into content valuation, acquisition, programming, and distribution decisions for a show such as "Robot Chicken." From understanding a show's popularity in specific markets, it can provide valuable insights for international growth decisions, to inform optimal release strategies, and to predict the potential success of a show on your platform.
