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Maximizing Your TV Business Through Demand Data Insights: A Look Into Robot Chicken

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Parrot Analytics Insights - July 2023

As a television executive, you can leverage demand data for "Robot Chicken" to make more informed content, acquisition, distribution, and programming decisions.

Firstly, you may want to use demand data to understand the content valuation of "Robot Chicken." The show's outstanding demand rating of 17.6 times the audience demand of the average show in the United States over the last 30 days reflects that it is very popular. Furthermore, the show achieved the peak rank of #195 in the United States and moved up in its rank by 88 spots during July. Understanding these metrics can allow you to calculate the ROI of "Robot Chicken" for any given platform.

Secondly, demand data can enable you to analyze the global appeal of "Robot Chicken." You can determine which content is most popular in different global markets, helping you make more informed acquisition or distribution decisions. Examining the top 10 global markets where it is most in-demand, "Robot Chicken" outperforms the demand of the average TV show (1x) in each of these markets.

Thirdly, you can use demand data to inform your programming decisions about "Robot Chicken." It can help you determine how to release the series and at what price point to optimize audience engagement. You can also leverage the insight that audience demand for the show has been increasing recently to inform your content acquisition or production decisions. Additionally, analyzing the Parrot Pulse for "Robot Chicken" can provide an independent measure of its performance across six dimensions, including reach, longevity, momentum, travelability and franchisability.

You can also use demand data to assess the show's potential for franchisability and spin-off, as well as to evaluate the value of exclusivity. Furthermore, you can use demand insights to understand the platform-specific marginal revenue contribution, as well as how the show drives engagement across the rest of the catalog. This can help you tailor your investment in the show and better align it with the long-term goals of your business.

Finally, you can use demand data to drive subscriber acquisition and retention of your streaming service. Understanding the audience's preferences and behavior and how those align with the show can help you engage your audience with the show and keep them subscribed to your platform for longer periods.

In conclusion, leveraging demand data for TV shows such as "Robot Chicken" is a powerful tool for television executives, helping them make better-informed decisions about content valuation, acquisition, distribution, programming, and subscriber acquisition and retention.

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