As an OTT platform executive or a TV production company executive, analyzing demand data for "RuPaul's Drag Race All Stars: Untucked!" in December 2023 in the United States can be beneficial in making strategic content decisions. Here are some ways demand data can be used to optimize your content investments:
1. Content Valuation: When content valuation is based on demand data, individual shows or content libraries' value is assessed using metrics like the number of viewers, potential and current market demand, and audience retention. Using demand data, "RuPaul's Drag Race All Stars: Untucked!" has a good demand rating, with an audience demand of 5.0 times the average show in the United States over the last 30 days. By calculating the show's ROI with demand data, one can determine how much to spend on content for future seasons.
2. Global IP Valuation: By analyzing demand data for "RuPaul's Drag Race All Stars: Untucked!" in different markets, one can determine which markets are in high demand and suggest how much to monetize your content globally. For "RuPaul's Drag Race All Stars: Untucked!", the Netherlands is the most in-demand market globally, and this show outperforms the demand of the average TV show in each of the top 10 global markets.
3. Audience Retention and Acquisition: "RuPaul's Drag Race All Stars: Untucked!" has a good demand rating in the US, and audience demand for the show has increased by 13.2% in the US in December. Using demand data, one can determine which titles should be acquired or produced to help retain current subscribers. Additionally, expanding content decisions based on high demand data, such as "RuPaul's Drag Race All Stars: Untucked!," can attract new subscribers to the platform.
4. Optimal Programming and Release Decisions: Demand data can help you decide the best time and channel to air a show. For "RuPaul's Drag Race All Stars: Untucked!", the demand spike in late December may suggest an optimal broadcast time for TV schedules. Knowing the worldwide demand of a TV series would guide decisions on which countries to release it simultaneously or which region to focus on first.
5. Competitive Benchmarking: By using demand data, executives can compare the performance of "RuPaul's Drag Race All Stars: Untucked!" against other shows in the talk-show genre and other titles in the market. By discovering other titles that have a high demand rating and similar fanbases, advertising and marketing can be aimed towards fans of both shows.
As an entertainment executive, there are several questions you would seek answers to when making strategic decisions. In the case of "RuPaul's Drag Race All Stars: Untucked!," some of those questions may include: How is the show performing relative to other talk shows in the market? What are the most popular and least popular markets for the show? Has the show been maintaining its audience demand over time? What is the peak demand of the show in comparison to the average shows in the market? Answering these questions using the demand data will guide decisions and investments for the future of the show and other subsequent productions.
