As a TV executive, analyzing demand data is an excellent way to determine the value of content, evaluate acquisition opportunities, and assess the performance of a show in key markets.
For instance, the aforementioned analysis of "RuPaul's Drag Race All Stars: Untucked!" provides demand metrics that can be used to make informed decisions. It reveals that this show has 11.5 times the audience demand of the average TV show in the US over the last 30 days. This premium demand level can help executives to determine the dollar value contribution of this title, to any platform, in any region. This information is valuable for evaluating content acquisition opportunities and content valuations.
Furthermore, by assessing the global performance of a show across a range of dimensions, executives can understand a show's potential for expansion and identify opportunities for monetization. For example, the Parrot Pulse analysis of "RuPaul's Drag Race All Stars: Untucked!" shows that the show has good worldwide audience demand and outstanding longevity, momentum, and franchisability. This information is useful in determining how well this show performs on different platforms and in different territories, and if spin-off potential exists.
Demand data can also be used to inform the platform or networks that a show should target. In the case of "RuPaul's Drag Race All Stars: Untucked!", the analysis reveals that demand for this show in the US is outstanding, with the show outperforming the average TV show by 8.1 times. Thus, an executive could conclude that this show performs well on networks that target a US audience.
Additionally, examining the top 10 global markets where "RuPaul's Drag Race All Stars: Untucked!" is most in-demand can provide insight into how well the show is resonating with audiences internationally. This information could help executives in decision making for international distribution deals or content acquisitions.
Overall, demand data can be used to make informed decisions about content acquisition, content distribution, and programming decisions. By examining a show's performance across different dimensions, executives can more accurately assess its value and potential for expansion, inform platform targeting decisions and make the most effective programming decisions.
