For entertainment executives, demand data for shows like "RuPaul's Drag Race All Stars: Untucked!" can provide a wealth of information to help make more informed decisions. Here are some examples of how demand data can be leveraged:
1. Content Valuation: Parrot Analytics' content valuation system uses demand data to calculate the dollar value contribution of any title. In the case of "RuPaul's Drag Race All Stars: Untucked!", it is good to see that the show is currently achieving 5.9 times the audience demand of the average show in the United States. This level of demand can be used to determine the worth of the show, and to help executives make more informed acquisition or distribution decisions.
2. Audience Insights: Executives can use demand data to map local white spaces and identify the genres that are most popular in their market. They can also use demand data to understand how popular their show is relative to other titles available on the market, and to compare their content against other shows in the same genre. In the case of "RuPaul's Drag Race All Stars: Untucked!", executives can see that the show has higher demand than 95.5% of all reality titles in the United States, indicating that the show is performing well in its genre.
3. Release Strategy and Marketing: Demand data can be used to optimize release strategy and pricing. Executives can analyze demand spikes and trends to determine the best time to release new content. They can also use demand data to inform their pre- and post-premiere marketing campaigns. For example, executives considering releasing a new season of "RuPaul's Drag Race All Stars: Untucked!" could use the demand data to determine the best time to release the new season and to optimize their marketing campaign ahead of the premiere.
4. Subscriber Retention and Acquisition: Demand data can help executives identify which titles they should buy in order to keep their current audience happy and which titles they should acquire to grow their audience. In the case of "RuPaul's Drag Race All Stars: Untucked!", executives can see that the show is performing well in multiple countries including the US, Canada, and Italy. This information can be used to inform decision-making around distribution and acquisition.
5. Franchise and Spin-off Potential: Executives can use demand data to determine the franchise and spin-off potential of a show. In the case of "RuPaul's Drag Race All Stars: Untucked!", the show has good franchisability (spin-off potential). This information can be used to inform decisions around IP development and to identify which titles should be developed into franchise or spin-off content.
In conclusion, demand data from shows like "RuPaul's Drag Race All Stars: Untucked!" provides a wealth of information to help executives make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system is powered by global content demand and supply and can help executives to quantify the platform-specific marginal revenue contribution of titles, as well as their ability to drive subscriptions and mitigate churn. By leveraging demand data, entertainment executives can make data-driven decisions that drive growth and profitability for their businesses.
