The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, analyzing demand data can aid in making data-driven decisions. By examining the data for "Rupaul's Drag Race UK," entertainment executives can make informed content, acquisition, distribution and programming decisions. The high demand for this series can be a signal for industry executives to pay attention and evaluate the strategies that can help capitalize on its popularity. Here are some questions that demand data can help answer using "Rupaul's Drag Race UK" for April 2024 in the United States:
1. Content valuation: Based on the outstanding demand, Parrot Analytics' content valuation system powered by global content demand and supply can be used to reveal the dollar value contribution of "Rupaul's Drag Race UK" to any platform in the United States or any other region where it is available. Entertainment executives can estimate the monetary value of the show, which can inform their acquisition strategy or be useful when negotiating a deal with another party interested in acquiring this title.
2. Subscriber acquisition and retention: Demand data can inform decisions about which titles will generate the most audience growth and assist in subscriber retention. For instance, entertainment executives can use the top 10 global markets where "Rupaul's Drag Race UK" is most in-demand as a guide to understanding which markets are best suited for licensing deals and gauge its popularity. Executives can also strategize on the best release schedule which can maximize its potential to attract new subscribers to their platform.
3. Competitive benchmarking: Entertainment executives can use the demand data of "Rupaul's Drag Race UK" to compare it against other titles available in the market. This information can inform their strategic marketing campaign to position themselves better relative to other players in the industry.
4. Franchisability: Based on its good performance in the franchiseability dimension, entertainment executives can consider the possibilities of developing spin-offs, merchandise, or other opportunities to monetize the intellectual property of "Rupaul's Drag Race UK."
5. Programming and release strategy: Based on data showing the peak demand and the ranking decline in the United States in April, executives can analyze what caused the drop in audience demand and possibly make decisions that could retain and increase the show's value a few months down the line - perhaps by altering marketing strategies for instance. By examining the optimal release strategy and pricing, executives can make informed decisions about which titles to acquire or the best way to release content in specific markets.
In conclusion, demand analysis of "Rupaul's Drag Race UK" in April 2024 in the United States shows how demand data can be helpful to entertainment executives in making data-driven decisions. The high demand data can help with content valuation, acquisition strategy, subscriber retention, and acquisition strategy. Entertainment executives can benchmark this title against others in the market using demand data, look into new spin-off opportunities, and make programming and release strategy decisions based on demand data trends.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Rupaul's Drag Race Uk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rupaul's Drag Race Uk, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Rupaul's Drag Race Uk in the United States. We provide our partners with far-reaching television series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.