The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive searching for insight into how demand data can assist you in decision-making? "School Of Rock" can serve as a great example of how Parrot Analytics' global content demand dataset can inform programming decisions.
Content Valuation:
- By calculating the demand for "School of Rock," an executive can determine its economic value. The demand data shows that the show has 8.0 times more global audience demand than the average show in the United States over the last 30 days. This provides insight into the effectiveness this show has in capturing and sustaining its audience and offers a basis to assess the show's value to potential buyers, including SVOD platforms and linear networks.
Supply & Demand:
- An executive can use the data to identify popular genres, which could help direct production or acquisition decisions. They could also use this analysis to identify titles that have the most significant potential for acquiring traffic or achieving increased retention if they are already part of the catalog.
Subscriber Retention & Acquisition:
- For subscriber retention, "School of Rock" is an excellent title to hold onto, given that it has above-average demand across markets such as the United States.
- For subscriber acquisition, Parrot Analytics can provide insight into which titles are drawing the most substantial demand to help drive growth for SVOD services.
Optimal Release Strategy and Pricing:
- The data shows that "School of Rock's" demand spiked in late March 2024 in the United States. Using this information, an executive can determine the right time to release this show to optimize engagement with its audience and maximize the content's potential gains.
Mapping local whitespaces:
- The data on "School of Rock" can help pinpoint the most popular genres in each local market, indicating a market's appetite for content distribution.
Besides these applications of demand data, the Parrot Pulse score provides insight into the show's worldwide performance across six dimensions, informing decisions about potential global distribution deals. The score's independent measure, travelability, also ranks performance relative to its home market, informing decisions about international distribution. Furthermore, by observing the trend change of the show's demand over various time-scales, executives can gain insight into how the show is evolving and optimize their strategies accordingly.
Ultimately, accurate, and timely demand measurement is an essential factor in today's ever-changing entertainment industry. Parrot Analytics provides content executives with the insight they need to make informed decisions about content investment in today’s crowded and ever-changing marketplace.
This is School Of Rock's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well School Of Rock travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s School Of Rock is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for School Of Rock, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Musical Comedy), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for School Of Rock in the United States. We provide our partners with smart TV industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.