The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you might be wondering how to utilize the demand data of TV shows to make informed content acquisition, distribution, programming, and valuation decisions. Let's take the "Shahs Of Sunset" TV show as an example to illustrate how demand data can be useful.
Content Valuation:
One of the critical questions that content owners, producers, and distributors ask is, "How much is my series worth?" The answer lies in the demand data. By using Parrot Analytics content valuation system, content valuation can be based on the title's worldwide audience demand, which can indicate its worth to platforms. For instance, "Shahs Of Sunset" has a good demand in the United States, and the show's average demand increased significantly over the past month, indicating its growing popularity.
Acquisition and Distribution Decisions:
Demand data can help entertainment executives make informed decisions on what content to acquire or distribute. By examining the top 10 global markets where "Shahs Of Sunset" is most in-demand, we see that the show outperforms the demand of the average TV show in each of these markets. Canada is the top market globally, followed by the United States. The content owners can use this data to identify which markets they should prioritize when acquiring or selling content.
Programming Decisions:
Entertainment executives can use demand data to learn which TV shows fanbases have high overlap with "Shahs Of Sunset." Some of the shows that fans of "Shahs Of Sunset" also like are "The Real Housewives Of Orange County," "The Real Housewives Of Beverly Hills," and "Keeping Up With The Kardashians." By programming similar or related content, content owners or distributors can fulfill the audience's demand and attract new subscribers.
Content Optimization and Marketing:
Demand data can inform entertainment executives of the general taste clusters, and they can optimize their upcoming production for success. As drops and spikes in demand for different shows occur over time, entertainment executives can also get insight into what marketing campaigns around their TV show are effective and which ones aren't.
In conclusion, the demand data of TV shows is a crucial tool for entertainment executives to help them make data-driven decisions related to content valuation, acquisition, distribution, and programming. "Shahs Of Sunset" is an example of how the demand data can provide actionable insights to empower entertainment executives to make informed decisions.
This is Shahs Of Sunset's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Shahs Of Sunset travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s Shahs Of Sunset is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shahs Of Sunset, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Shahs Of Sunset in the United States. We provide our partners with extensive SVOD know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.