Content executives across the entertainment industry can leverage demand data to make informed decisions on content valuation, acquisition, distribution, and programming. At Parrot Analytics, we provide an economic valuation system that is powered by global content demand, which can help answering essential questions, such as how much a series is worth, how it ranks against its competitors, or what should be the best release strategy for a content piece.
For instance, examining the demand data of "Shining Vale," we note a series of key metrics that suggest it is highly popular in the United States, with 16.1 times the audience demand of the average show over the last 30 days, and increased demand by 64.8% in October. What makes "Shining Vale" stand out from other drama titles is that it ranks at the 98.8th percentile in the drama genre, meaning that it has higher demand than 98.8% of all drama titles in the United States. It has also gained a notorious momentum, with the pace of growth being outstanding in the worldwide audience. This data highlights how executives can use demand metrics to know what is working in the current market and make informed decisions based on the insight it provides.
Moreover, examining the trend in the performance of "Shining Vale" on a 1 year rolling basis vs the last 30 days reveals an increased popularity of the show. The peak demand in the last 30 days was 21.0 times the average, compared to 20.1 times the average over the past year. This is a 4.8% increase suggesting that the show's popularity is on the rise. These metrics showcase how an executive can track the popularity of a show over time and use that knowledge to decide on whether to continue investing in it.
Location-based insights are another valuable piece of demand analytics. By examining the top 10 global markets where "Shining Vale" is most in-demand over the last 30 days, we can identify the countries where the show is doing exceptionally well. This insight indicates how executives can assess the potential of a show globally and use it to help determine which countries or regions should be targeted for distribution or marketing campaigns.
Finally, in Parrot Analytics, we analyze six dimensions of a show's global performance across all platforms, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. It provides executives with an accurate, independent measure of a show’s overall global performance, which can be leveraged to identify which shows are more likely to drive engagement, attract and retain subscribers, and generate revenue.
In conclusion, demand data can provide significant insights into consumer preferences, highlighting trends, and preferences to create informed decisions for programming, content valuation, acquisition, and distribution. It enables executives to track shows' performance, assess potential global appeal, and identify under-monetized titles, among other benefits. Parrot Analytics provides the tools and metrics necessary for executives to make informed and data-driven decisions.
