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Behind the Demand: How Parrot Analytics' Data Helps Entertainment Executives Make Informed Content Decisions

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Parrot Analytics Insights - September 2023

As an entertainment executive in any capacity, the demand data for "Shining Vale" is incredibly valuable. It provides insights into audience interest, trends in demand, and helps to evaluate the potential monetary value of the content. Using this data, executives can make informed decisions related to acquisition, programming, and distribution strategies.

One of the essential questions that demand data can answer is how much a series is worth to a platform. These insights are crucial in content valuation and determine how much money should be spent on a particular show or library. The demand for "Shining Vale" in the United States has been outstanding, with an audience demand 8.4 times higher than the average show and peaking at #719 in ranking. It is crucial to note that the demand has also been increasing recently.

Another valuable question that this data helps answer is what type of content exhibits opportunities to acquire or produce. While "Shining Vale" is a specific title, understanding the demand for its genre of content can help executives make informed decisions around creating or acquiring similar types of content. In this genre, "Shining Vale" ranks at the 96.1th percentile in the drama genre, meaning it has higher demand than 96.1% of all drama titles in the United States.

Understanding audience interests and the potential new target market can provide insight into what regions to focus on for distribution. For instance, while "Shining Vale" is doing outstanding in the US, it is essential to note that it is doing okay in other markets like Canada, Italy, Russia, Germany, the United Kingdom, the Netherlands, Sweden, and worldwide. Executives can use this demand data to identify and target regions where the content's popularity is expected to increase.

Demand data can also help executives optimize their marketing campaigns ahead of premiere and determine the most effective release strategy and pricing. By understanding the momentum, longevity, travelability, franchisability, and reach metrics, executives can ensure their content resonates with the target audience and maximizes the content's value propositions.

In conclusion, Parrot Analytics' demand data empowers executives to make data-driven decisions while considering content acquisition, content valuation, programming strategy, and distribution that leads to domino effects in financial matters. By understanding "Shining Vale"'s demand and audience interest, executives can make informed decisions on the series' potential future or a genre's value, guaranteeing content offers value to all stakeholders involved in the entertainment industry.

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