As an entertainment executive, it can be difficult to determine the true value of a TV series before taking a risk on its production, acquisition, or distribution. However, by using demand data, informed decisions can be made. For instance, in the case of "Shining Vale," the demand data provides a clear picture of its performance and value.
Using demand data, content valuation can be used to determine how much a series is worth, the value of a content library to a platform over time, or its baseline value, among other things. By analyzing demand metrics for "Shining Vale," we observe that it has exceptional demand, with 13.1 times the audience demand of the average show in the United States over the last 30 days. This massive demand indicates a huge potential audience if this show were to be picked up by a network or streaming service. Comparing the show's demand over the past 30 days to its year-over-year performance indicates that its popularity is increasing, which would be reassuring to potential investors or distributors.
Furthermore, demand data can inform programming decisions. By identifying shows that fans of "Shining Vale" also enjoy, such as "Beacon 23" and "Lessons in Chemistry," programmers can gain insight into their target audience, what they like, and how to attract them. Data from the top global markets where "Shining Vale" is in-demand can also be used to guide programming decisions and determine the right markets to target for expansion or distribution.
Demand data is also useful in determining the effectiveness of marketing campaigns, gauging the show's cultural relevance and zeitgeist. Additionally, it can be utilized to optimize release strategies and pricing which will ultimately enable the show to be seen by the right audience at the optimal time.
Lastly, with data on the show's global demand, executive producers can now choose to focus on producing content that will travel well, that is, content that resonates beyond its home market. This is where the franchise and spin-off potential of a show comes into play. According to the Parrot Pulse, the franchise potential of "Shining Vale" is fair. Factors such as longevity and momentum are also considered when evaluating a show's spin-off potential.
In conclusion, entertainment executives can greatly benefit from using demand data when making strategic decisions. By analyzing a show's demand, its value, programming decisions, marketing plans, and distribution strategies can be optimized. "Shining Vale" provides an excellent example to demonstrate the practical applications of demand data.
