As an entertainment executive, it's important to make informed decisions when it comes to content selection, acquisition, distribution, and programming. Utilizing demand data can provide valuable insights and aid in making strategic decisions.
One way to leverage demand data for strategic decision making is with content valuation. With Parrot Analytics content valuation system, global demand data can reveal the dollar value contribution of any title to any platform in any region. This can help answer questions such as, "How much is my show worth?," "What is the baseline value of a title?," and "How popular is my show relative to the market average?" Using demand data can also assist in calculating the ROI for a specific title and estimating its ability to drive subscriptions and mitigate churn.
Looking at the case of "Shining Vale," where demand for the show is 16.7 times the average show in the US over the last 30 days, demand data can help assess its value and potential profitability. Comparing the performance of "Shining Vale" on a 1 year rolling basis also reveals growth in popularity, indicating its potential for long-term success. By examining the top 10 global markets where the show is most in-demand, it's possible to identify which regions to focus on for distribution.
Demand data can also offer insights into the target audience and which brand and talent partnerships may appeal to them. Affinity analysis can reveal who the best talent and brand partners are to expand the audience reach. Taste clusters identify specific demographic and psychographic characteristics of the audience that can inform content selection and marketing strategies.
Additionally, demand data can inform pre-release marketing strategies and help optimize release strategies. Understanding which genres are resonating with the audience, and in which markets, is useful for content creation and acquisition decisions. Using demand data to guide programming decisions can help retain current subscribers and attract new ones. The data can identify which titles to buy that will keep audiences satisfied and which will grow the subscriber base.
Demand data can also inform supply and demand decisions. Understanding which titles have potential for monetization through spin-offs or franchises can be useful for production companies and studios. Mapping local whitespace by identifying the most popular genres in a given market assists in making content decisions for that region.
In summary, demand data can provide valuable insights into content valuation, target audiences, partnerships, marketing strategies, programming, supply and demand, and regional whitespace. Utilizing this data for strategic decision making can lead to more informed and profitable content decisions in the long run.
