For entertainment executives, demand data can provide valuable insights for more informed content decisions and acquisition decisions. Let's take a look at how demand data for "Spongebob Squarepants" can be used for content valuation, distribution, and programming decisions:
Content Valuation:
- Valuing IP globally: When it comes to measuring demand for a TV show, Parrot Analytics has a proprietary system that can measure demand across any content type, genre, region, or platform. Using demand data, entertainment executives can assess the global value of a show like "Spongebob Squarepants" to attract new subscribers, using data on its global appeal, travelability, longevity, momentum, franchisability, and reach.
Distribution and Programming Decisions:
- Optimal Release Strategy: By examining the global peaks and dips in demand over time, entertainment executives can optimize the release strategy of their content. The late November demand spike for "Spongebob Squarepants" in the United States, for example, could indicate an opportunity to time a new release around a similar holiday period in the future.
- Competitive Benchmarking: Content executives could also use demand data to compare the performance of their content against other shows available on the market. With 59.9 times the audience demand of the average show in the United States over the last 30 days, "Spongebob Squarepants" outperforms most other TV shows in the U.S. This could be a valuable benchmark to consider when making acquisition decisions, or when evaluating the performance of other shows under their management.
Content Acquisition:
- Subscriber Acquisition and Retention: Demand data can also help executives understand which titles they should buy if they want to grow their audience or retain their current subscribers. In the United States, "Spongebob Squarepants" achieved exceptional audience demand of 21.3x, which suggests there is a strong demand for this title amongst U.S. viewers. This, in turn, could indicate that acquiring the show would be a smart move if the platform wants to drive audience growth or reduce churn.
- Content Discovery and Recommendations: Finally, entertainment executives can use demand data to guide their decisions around content discovery and recommendations. For example, Parrot Analytics' affinity analysis is a powerful tool that can quantify viewer interest and predict what content or talent would best fit the audience of a show like "Spongebob Squarepants." This could help executives to identify other shows that fans of this popular cartoon would also like, which could then be recommended to viewers based on their interests and viewing habits.
