As an executive working at an entertainment company, you know that making informed content decisions requires data that goes beyond viewer ratings or box office sales. By leveraging demand data, specifically the economic valuation system powered by content demand and supply offered by Parrot Analytics, you can obtain a more comprehensive understanding of how a show is performing, its value, and its potential success.
A perfect example of this is "Spongebob Squarepants," one of the most popular cartoon series of all time. Parrot Analytics has analyzed the show's demand over the last 30 days in the United States and revealed that it has an exceptional demand of 64.7 times the average show over the same period. The data also indicates that the show's momentum, longevity, franchisability, and reach are exceptional, with only slight variations in their performance over the past year. Based on these metrics, the show is a strategic asset for a streaming platform, for example.
One of the most significant benefits of demand data is evaluating IP globally and region-specific audience demand data. In the case of "Spongebob Squarepants," the Parrot Pulse analysis shows the top ten global markets where the show is most in-demand over the last 30 days. This helps assess the potential for drawing larger audiences, developing spin-offs or franchises, and assessing the show's popularity in regions unexplored to date.
Demand data on shows like "Spongebob Squarepants" also helps make strategic decisions like how to monetize a show or an entire content library, which shows to acquire, what release strategy to adapt, and how to optimize marketing campaigns to generate buzz around the show. For instance, by analyzing fans' preferences and demography, streaming platforms can make more informed content acquisition decisions and create campaigns around popular shows.
Location-based demand data can help linear networks and pay TV networks make calculated decisions on what shows are being watched in specific regions. For instance, if Spongebob Squarepants's demand is expected to decline in the U.S., streaming services can opt to distribute it to a region where it is still popular, creating a win-win solution where the show remains relevant, and demand is maintained.
In conclusion, by leveraging demand data, executives and entertainment companies can access an array of information to make informed content, distribution, programming, and acquisition decisions. Such data can also help executives evaluate and price their content inventory, allowing them to make informed decisions about expanding globally, developing original content, and, above all, increasing return on investment.
