As an entertainment executive, demand data can help you make more informed content decisions relating to content selection, acquisition, distribution and programming. Taking "Spongebob Squarepants" as a case study, here are some valuable insights that can be drawn from demand data:
1. Content Valuation: Demand data is a crucial factor in content valuation as it helps measure how much a particular show is worth to the streaming platform. With "Spongebob Squarepants" having 65.6 times the audience demand of the average show in the United States, it is clear from demand data that this show has a remarkable value in terms of audience engagement.
2. Understanding Market Trends: By examining the top 10 global markets where "Spongebob Squarepants" is most in-demand over the last 30 days, it is possible to understand audience preferences and spot market trends. For instance, it is apparent from the data that the United States is the number one market for this show.
3. Franchise Potential: Demand data can help assess a show’s franchise potential, and in this case, it reveals that "Spongebob Squarepants" has excellent spin-off potential.
4. Programming Decisions: A TV executive can determine programming decisions by examining audience behaviour. For example, the data revealed that audience demand for "Spongebob Squarepants" has been decreasing recently. Similarly, the show's average demand on a rolling year basis was 75.1 times the average title, compared to 65.6 times the title average in the last 30 days - which indicates a decrease in popularity. These insights can help to optimise the content mix and make better scheduling decisions.
5. Travelability: Travelability quantifies a show's international demand relative to its home market which can help TV executives decide which markets to target for international distribution. "Spongebob Squarepants" has exceptional travelability according to the Parrot Pulse report.
In conclusion, entertainment executives can leverage demand data to make informed content-related decisions. By analysing show metadata and combining it with Parrot Analytics' suite of demand data-powered metrics, TV executives can determine a show's content valuation, understand audience behaviour, create a more targeted programming strategy, explore the franchise potential of a show, and understand international expansion opportunities.
