As an entertainment executive, you can use demand data to make more informed programming decisions for your audience. Take, for example, the case of "Spongebob Squarepants." Using Parrot Analytics demand data for the month of August 2023 in the United States, we can see how this show's exceptional demand can inform your strategic decision-making process.
Content Valuation:
By leveraging demand data, content valuation offers insights on how much a specific piece of content is worth to a given platform. We can see that Spongebob Squarepants demand is exceptional, surpassing the demand of the average TV show by 67.8 times, which indicates its high value. The demand data also reveals that the show's demand has been decreasing recently. Assessing how audience demand may fluctuate in the future can help you estimate the ROI a specific title will bring for any given platform. It may also help you assess a TV series' ability to drive subscriptions and mitigate churn.
Acquisition decisions:
Demand data can be leveraged to determine which titles a platform should acquire to keep its current audience happy or to grow its audience. In the case of Spongebob Squarepants, this show's fan base also likes "The Amanda Show", "The Fairly Oddparents", and "Dexter’s Laboratory" among other shows. Analyzing these patterns of audience demand in the market can help you identify which types of content exhibit opportunities to acquire or produce.
Programming decisions:
As a TV series progresses, audience demand may change. For Spongebob Squarepants, we can see an increase in demand in the US by 3.5% during August, indicating it still has strong momentum. By leveraging Parrot Analytics demand data, you can identify which genres are resonating most with your current audience and which genres you should focus on to attract new subscribers to your SVOD service. For instance, Spongebob Squarepants ranks at the 100.0th percentile in the comedy genre, making this show a valuable asset. You can use the data to optimize which shows to air on which days, determine episode orders, and compare your content against other titles available on the market.
Distribution decisions:
With the show outperforming the demand of the average TV show in the US in all the top 10 markets, there is potential for future global distribution opportunities. By exploring Spongebob Squarepants travelability, which quantifies a show's international demand relative to its home market, you can identify global expansion opportunities. Additionally, quantifying the dollar value contribution of a title to any platform using demand data offers insights into how to allocate funds to maximize future content investments.
Marketing decisions:
The momentum of Spongebob Squarepants shows that its marketing campaign is effective. In light of a spike in demand in late August, examining the show’s performance on a rolling year basis vs. the last 30 days can inform your pre or post-premiere marketing strategy for new episodes or shows. By understanding the show's fan base through affinity analysis, you can determine which talent, brand, or TV show might help you expand your audience.
In conclusion, the exceptional demand trend for Spongebob Squarepants is a clear indicator that demand data can inform a range of strategic decisions, from content valuation and acquisition to distribution, marketing and programming. Parrot Analytics data provides insights that can improve identifying the best content for your audience, evaluating the success of your content, and making informed decisions to achieve your business goals.
