As an entertainment executive, you can use demand data to make more informed content and distribution decisions. Using the example of "Star Trek: Voyager" in the United States during October 2023, let us demonstrate how demand data can help in decision-making:
1. Content Valuation: By analyzing demand data, you can determine the value of your content. "Star Trek: Voyager" had exceptional audience demand in the United States during October 2023 with 16.6 times the demand of the average show. This data can help you calculate the baseline valuation of your show and estimate the platform-specific marginal revenue contribution. You can also use this data to assess its ability to attract subscribers and reduce churn.
2. Supply & Demand: By looking at the top 10 global markets where "Star Trek: Voyager" is in-demand, you can determine which regions offer the most potential for growth. The United States is the top market for "Star Trek: Voyager", with outstanding audience demand of 9.5x. Other markets with high demand include the United Kingdom, Germany, Canada, and Australia. You can use this data to analyze supply & demand opportunities and determine which content exhibits the most potential to acquire.
3. Subscriber Acquisition/Retention: You can utilize demand data to make decisions that impact new subscriber acquisition and retention. "Star Trek: Voyager" fans have a high affinity for other Star Trek titles such as "Star Trek: The Next Generation", "Star Trek: Lower Decks", and "Star Trek: Deep Space Nine". By understanding the viewing habits of your audience, you can use demand data to determine which titles to acquire or produce that will help attract new subscribers and retain the ones you have.
4. Content Promotion: You can also use demand data to inform your content promotion strategy. For example, "Star Trek: Voyager" saw a spike in demand in late October 2023 in the United States. You can use this data to make an informed decision on when to start your promotional campaign for a new show or season. You can also optimize your marketing campaign ahead of the premiere by analyzing demand data for similar titles in the same genre.
5. Competitive Benchmarking: By comparing the demand for "Star Trek: Voyager" against other titles available on the market, you can get a better understanding of how your content is performing. "Star Trek: Voyager" was at the 98.8th percentile in the drama genre in October 2023. This means it had higher demand than 98.8% of all drama titles in the United States during that month. You can use this data to benchmark your performance against other titles in your genre and make informed decisions about competing against them.
In conclusion, as an entertainment executive, you can leverage demand data to make informed decisions about content valuation, supply & demand, subscriber acquisition/retention, content promotion, and competitive benchmarking. By analyzing the performance of shows like "Star Trek: Voyager" in the United States during October 2023, you can use demand data to make data-driven decisions that will help you succeed in the ever-evolving entertainment industry.
