As a television executive, you need to make informed decisions about your content, and you can leverage demand data to do so. The demand data for "Star Trek: Voyager" can inform three primary areas of content decision-making: content valuation, programming, and global distribution.
One significant way to use demand data is to value your content better. To enable content valuation, you can use Parrot Analytics' content valuation system, which is powered by global content demand data. This system allows you to determine how much a specific title contributes to any platform's revenue, estimate cannibalization of audiences in case of alternative service or analyze its ability to drive subscriptions or reduce churn. Demand data can be used to assess a TV series' ability to drive subscriptions and mitigate churn. For example, it can help you calculate the ROI on a specific title for any given platform. Furthermore, it can reveal the dollar value contribution of any title to any platform in any region. When it comes to content valuation, demand data can provide insights into the worth of an entire series or a specific episode or a lease of library.
Secondly, demand data can inform programming decisions. The data on "Star Trek: Voyager" shows that its demand spiked in mid-November 2023. You could use this information to identify whether the show should air more episodes in that month or advertise heavily before or during that period. The data further shows that audience demand for the show in the United States increased by 7.8%. Such information could enable you to adjust the scheduling of the program to capitalize on its increased popularity.
Lastly, speaking to global distribution, you can use demand data to identify which platforms to target for content distribution. In the case of "Star Trek: Voyager", the United States is the most in-demand market for the show globally. This is followed by markets such as the United Kingdom, Germany, Canada, and others. By identifying these markets, you can tailor your distribution strategy to optimize revenue for your studio or platform.
In conclusion, entertainment executives who leverage demand data can make better-informed decisions about their content. Demand data can be used to value, program content, distribute content globally, and ultimately maximize revenue and viewer engagement. While nuanced strategic decisions like content valuation require more personalized models, demand data remains an essential component of the process.
