As a TV executive, you can use Parrot Analytics' demand data to make more informed content, acquisition, distribution, and programming decisions. For instance, by analyzing the data on "Star Trek: Voyager" in the United States during January 2024, you can answer various questions that are essential in the decision-making process.
One significant question is content valuation, which uses demand data to determine the worth of a TV show or library to a platform over time. By leveraging the Parrot Analytics content valuation system, you can determine the value of "Star Trek: Voyager" and estimate the ROI it will bring to your platform. According to the data, "Star Trek: Voyager" has a high demand, performing 19.9 times better than the average show in the U.S over the last 30 days. This indicates that "Star Trek: Voyager" is valuable content that can bring significant returns to your platform.
Demand data can also inform optimal release strategies and pricing. You can use the data to establish the best time to release the show based on peak demand, capitalize on the show's popularity, and earn more revenue. Moreover, demand data can help you uncover under-monetized titles and find new opportunity markets for content distribution. The data can reveal growing demand for the show in other markets that can expand your platform's global presence.
Demand data can also inform decision-making concerning programming, distribution, and acquisition. For instance, you can use the data to determine the type of content that exhibits the opportunity to acquire or produce and the most popular genres in each market. Identifying such information helps you tailor your content to meet specific market demands and maximize your revenue.
Lastly, by analyzing the data on "Star Trek: Voyager," you can answer questions on retention, acquisition, and competitive benchmarking. You can ascertain the popularity of your shows relative to the market average and compare it against other titles available on the market. This information can help you determine which titles to buy to keep your audience happy and attract new subscribers to your platform.
In conclusion, demand data is an essential tool that TV executives can use to make informed decisions about content, acquisition, distribution, and programming. By leveraging Parrot Analytics' demand data system, you can improve your content's valuation, optimize release strategies, and target the right audience for your platform's success.
