The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed decisions about content acquisition, distribution, and programming? Look no further than demand data from Parrot Analytics, the leading global provider of analytics for the entertainment industry.
For example, let's take a look at the TV series "Step Up" and how demand data can provide valuable insights for executives in various sectors of the entertainment industry.
First, we can see that "Step Up" has performed well in its home market of the United States, with demand three times higher than the average show. This information can help content distributors and SVOD platforms understand the value of acquiring this content for their platforms. Additionally, executives in TV production companies and studios can use this data to inform their decisions when it comes to greenlighting new projects in a similar genre or style.
Furthermore, demand data can help executives optimize programming decisions. By looking at performance within specific genres, such as "Step Up" ranking in the 94.6th percentile in the romance genre, executives can determine which types of content will resonate most with their audiences, and optimize their content offerings accordingly.
As for distribution decisions, travelability data can help executives understand how well a show performs outside of its home market, and therefore where it might be best suited for distribution. In the case of "Step Up," travelability is poor, indicating that it may not perform as well outside of the US.
In order to inform acquisition decisions, executives can use data on the show's performance in different markets to determine where it is most in demand and therefore where it might perform best on their platform. For example, "Step Up" stands out in markets such as Australia, where demand is okay, and executives can use this information to make strategic distribution decisions.
Finally, momentum data can help executives understand how well a show is performing in the current moment, while longevity data can help predict how well it will hold up over time. understanding these trends can help executives make informed decisions around marketing and promotional strategies.
In summary, demand data can provide crucial insights for entertainment executives across a range of sectors, from content acquisition to distribution to programming. In the case of "Step Up," Parrot Analytics' demand data has revealed insights such as the show's strong performance in the United States, poor travelability, and increasing popularity over the last 30 days. By leveraging demand data, executives can make more informed decisions to maximize their business outcomes.
This is Step Up's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Step Up travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular YouTube Premium‘s Step Up is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YouTube Premium and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Step Up, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Step Up in the United States. We provide our partners with smart television industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.