The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data has become increasingly critical for decision-making in various aspects of the entertainment industry. For instance, looking at the analysis of "Street Outlaws: Memphis" for April 2024 in the United States, we can see how demand data can be leveraged to make better content decisions. Firstly, we can use the information to inform content valuation, a vital aspect of investments in the TV industry. By understanding how much an individual show contributes to a platform's dollar value, a streaming platform can make informed decisions on how much to spend on content.
In addition, executives can use demand data to optimize their show's release strategy and pricing strategies, which can ultimately impact a show's success. They can combine information about show affinity, momentum, franchise potential, and audience spread to determine which platforms to target for distribution. In this case, we can see that "Street Outlaws: Memphis" has a good audience demand in the United States, which is its number one market globally. Therefore, it would make sense to continue targeting this market with marketing efforts.
Executives can also leverage demand data to inform supply and demand decisions, i.e., deciding on what type(s) of content to produce or acquire. By examining the top global markets where "Street Outlaws: Memphis" is most in-demand over the last 30 days, we can see how the show is performing compared to the average TV show. For example, the show outperforms the average TV show in each of these markets, indicating that it could be a good investment for anyone looking to acquire or produce similar content.
Using demand data, we can also answer questions about the performance of a show over time, which can inform programming decisions. In this case, the show's demand has decreased by 22.9% over the past month. This insight could drive a decision to tailor marketing efforts or programming changes to address this potential issue.
Finally, demand data can uncover opportunities for under-monetized shows, help with subscriber acquisition and retention, inform pre-release marketing, and benchmark performance against the competition. All these insights can enable executives to make informed decisions that will increase the likelihood of a show's success.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Street Outlaws: Memphis is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Street Outlaws: Memphis, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Automobile Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Street Outlaws: Memphis in the United States. We provide our partners with essential SVOD know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.