If you're a TV executive, you're likely spending a significant amount of your time making decisions about the content of your platform with the intention of keeping your current audience happy and attracting new subscribers. Making informed decisions about content acquisition, development, and distribution can be difficult. That's where Parrot Analytics comes in, using data analytics and insights to make the process easier for you.
One way to make more informed decisions about what content to acquire for your platform is to use demand data. Demand data can provide answers to several questions. For example, it can be used to determine how much a particular show is worth or the baseline value of a title. "Summer Camp Island" has been in the market for more than five years, providing a wealth of demand data. From the data above, we can see that the demand for the show has been outstanding in the United States, and it has ranked in the 96.8th percentile in the comedy genre. The show even outperforms the average show in each of its top 10 global markets, including China and the United States, where it faces fierce competition.
In a highly competitive industry driven by creative expression and emotional connections, it's essential to use demand data to inform your decisions around supply and demand. "Summer Camp Island" has proven to be an engaging and consistent show that resonates with its audience. Understanding which titles are performing well, who is watching them, and where demand is increasing or decreasing will provide you with critical data to make a more informed decision about whether or not to acquire or distribute a particular show. Demand data can also help TV executives optimize their marketing strategies to ensure a premiere receives the attention and marketing it deserves.
Demand data can also help you to communicate the value of your content to other parties. Knowing how much a title is worth or tracking its current momentum provides useful information when negotiating licencing deals and acquisitions. Additionally, by using demand data, you can decide what release strategy to use and at what price to sell a show. A better understanding of how your audience reacts to different episodes or series will help you make more informed programming decisions, making your platform an attractive option to potential subscribers.
Finally, demand data can also help you map local market "white spaces" and plan for global expansion. Understanding which genres are most in-demand in a market and what content is selling well will provide insights on how to acquire or create customized content that will appeal to certain markets. By having these insights, you can plan a more targeted marketing campaign to hit the specific audiences you wish to attract to your platform.
In summary, demand data can empower TV executives to make more informed content decisions. They can use Parrot Analytics' content valuation system powered by global content demand and supply to assess a TV series' ability to drive subscriptions and mitigate churn. Additionally, demand data can enable executives to determine the value of content to any platform in any region, quantify platform-specific marginal revenue contributions, track a show's momentum, and map local market opportunities. With demand data, you can make more informed decisions that will help you keep your current audience happy and attract new subscribers while also helping you make the most out of your content acquisitions and distribution.
