Content valuation is an essential aspect of the entertainment industry. Gathering audience demand data is the backbone of making informed decisions regarding content valuation. For instance, let us consider "Summer Camp Island," an animated series, which has 10.5 times the audience demand over the past 30 days compared to the average show in the United States. Knowing this fact alone can provide insight into how much the show can potentially generate in terms of revenue for the platform. Comparing the show's demand performance to the average show would give an understanding of its baseline value, which would enable executives to make informed valuation decisions.
Suppose a streaming service has a gap in the family genre. In that case, they can acquire the rights to "Summer Camp Island," knowing that it has exceptional audience demand for the genre in the US and that it has higher demand than 96.3% of all family titles in the United States. Audience demand data can also provide insights into decision making on whether it would be best picked up for international distribution or acquire content in other titles belonging to the same genre to attract more subscribers to the platform.
Parrot Analytics' demand data provides insights into the show's future performance. Its momentum, which measures the pace of growth, is exceptional, indicating that the show's popularity is growing. Examining the demand trends and patterns allows executives to optimize the marketing strategy ahead of release and decide on the best-pricing strategy for the show.
Moreover, demand insight helps with subscriber retention and acquisition. Knowing what titles are most popular with the target audience enables content distributors and OTT platforms to retain existing subscribers and attract new subscribers. In the case of "Summer Camp Island," it would be keeping current viewers happy while attracting new viewers in the family genre.
Additionally, understanding the popularity of a particular show in different global regions based on demand data would give executives a clearer view of the international market. This data can aid with the release strategy for "Summer Camp Island" and analyzing the spin-off potential of the show worldwide.
In conclusion, demand data can help entertainment executives make informed decisions regarding content valuation, acquisition, programming, and distribution. It provides insight into performance metrics such as global appeal, reach, momentum, travelability, and longevity. By examining the demand trends and patterns of a show like "Summer Camp Island," entertainment companies can identify gaps in their content offering, optimize their marketing strategies, and maximize revenue.
