As a content executive working at an OTT platform or SVOD platform, knowing the audience demand for content enables you to make well-informed decisions about how much to spend on creating or acquiring TV shows. For instance, using the audience demand insights we have for “Summer Camp Island” can provide an economic valuation system that enables you to reveal the dollar value contribution of a particular title to any platform in any region.
One way to use demand data would be to determine how much to spend on a TV series before it premieres. "Summer Camp Island" had an audience demand of 11.2 times the average show in the United States over the last 30 days, which indicates a high level of demand for this title. Also, the show ranks at the 96.7th percentile in the comedy genre, meaning it has higher demand than 96.7% of all comedy titles in the United States. With such a massive audience demand, you can be confident that investing in a show like this will bring in an excellent ROI.
As an entertainment talent agency or TV production company, knowing what type of content exhibits opportunities to acquire or produce can enable you to optimize your content investment. With insight into the top 10 global markets where "Summer Camp Island" is in-demand, you will gain knowledge about what genres resonate with audiences in different regions. For example, "Summer Camp Island" outperforms the demand of an average TV show 10.6x in the United States, followed closely by China, indicating that animation or magic-themed shows could be a good investment target in these regions.
As a content distributor, using demand data can reveal additional revenue opportunities through under-monetized titles. Although "Summer Camp Island’s" franchisability (spin-off potential) is poor and reach (the number of people expressing demand for the show) is okay, its momentum (the pace of growth) is outstanding. This information can be used to explore revenue streams, such as merchandise opportunities around a show that has a growing momentum.
As a linear network or pay TV network, market research can provide a better understanding of how to optimize a show's popularity. "Summer Camp Island" had an audience demand increase of 0.4% in the United States in September. This information suggests that programming the series in the right timeslot could help in gaining or retaining viewership. Also, the success of some other shows like "Adventure Time," "Steven Universe," and "Buffy The Vampire Slayer" among "Summer Camp Island’s" fans suggests that using these titles as a lead-in or pairing them with "Summer Camp Island" could strengthen their viewership.
In conclusion, audience demand data is a crucial factor in the decision-making process for entertainment executives across various industries. In particular, the insights shared here on "Summer Camp Island" can help optimize content investments, inform acquisitions, programming, and distribution decisions. The Parrot Analytics content valuation system enables executives to quantify a show's impact on a platform, allowing them to maximize their content investment returns, build a loyal audience base, and achieve overall business success.
