The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can offer valuable insights to content acquisitions, financing companies, talent agencies, studios, distributors, and linear and pay TV networks about their programming decisions. Using the example of "The Great Canadian Baking Show" and the Parrot Analytics demand data for the TV show, it is clear that the show has been popular in the United States, having been 5.9 times more in demand than the average TV show in the past 30 days. One important question that content executives should ask when analyzing this data is how much is my show worth to another streaming platform? By looking at the demand data, they can see that the show has a good level of demand, which can translate into increased value for the series on other platforms.
Another question that executives could ask is what type(s) of content exhibit opportunity to acquire or produce?. Based on the data insights, content executives can decide which content genres have a high level of demand, like cooking shows in this case. This information could help them determine what kind of shows they should produce or acquire to drive audience engagement.
Thirdly, executives may ask how they can assess the value of exclusivity, particularly in relation to a TV show. Accurately assessing a show's value helps executives make informed decisions about creating, acquiring, or distributing content. By knowing how much the show is in demand and how long that demand will last, they can determine its actual value. Additionally, since the demand data shows that the show has a high level of travelability (poor), executives can assess if it will be successful in different territories and if it is worth investing resources in global expansion.
Fourthly, it is common practice for executives to analyze top-performing shows in a specific region or globally in order to evaluate its comparative performance. In the case of "The Great Canadian Baking Show", executives may ask how popular the show is relative to the market average. From the demand data provided, they can compare the show's demand to the average demand of other TV series and determine how well the show is performing.
Finally, executives may want to know how to optimize their marketing campaigns to maximize reach and engagement. Parrot Analytics data insights can help inform pre-release marketing decisions, such as how to design effective promotional campaigns, and how to effectively market a TV series on social media platforms to reach the right audience.
Overall, demand data is a powerful tool for TV executives offering insights on their content acquisition, financing, talent management, production, distribution, and marketing strategies. Additionally, content valuation can be quantified using demand data and this can assist in determining the real worth of any title for any platform, based on the level of demand for it in various regions of the world.
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Acquire the best shows from partners such as CBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Great Canadian Baking Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Great Canadian Baking Show, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBC‘s The Great Canadian Baking Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Great Canadian Baking Show, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for The Great Canadian Baking Show in the United States. We provide our partners with smart OTT insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.