The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several strategic decisions you can make based on the demand data for "The Son." Firstly, you can use demand data to make informed content decisions. Demand data tells you how much your series is worth, what the baseline value of a title is, and assesses the value of exclusivity. In this case, "The Son" has 8.9 times the audience demand of the average show in the United States, and its demand has been increasing over the past 30 days as opposed to the last 90 days. As such, it provides solid content that is worth investing in.
Secondly, demand data enables you to make informed acquisition decisions. Using Parrot Analytics content valuation system, you can quantify the platform-specific marginal revenue contribution and estimate a title's ability to drive subscriptions and mitigate churn. Demand data indicates that "The Son" outperforms the demand of an average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days including the United States, United Kingdom, Germany, and Australia.
Thirdly, demand data enables you to make informed distribution decisions. You can calculate the ROI of a specific title based on its demand and assess the TV series' ability to drive subscriptions and reduce churn. In terms of distribution, "The Son" is performing well in the United States and the United Kingdom. With good demand in Germany, Australia, South Africa, and Mexico, there is an opportunity to distribute the show in these markets as demand continues to increase.
Fourthly, demand data enables you to make informed programming decisions. You can use the data to optimize your marketing strategy ahead of the premiere and ensure that your content is being seen by the right audience on your platform. In this case, demand for the show spiked in late April 2024 in the United States, indicating that there is a need to optimize marketing efforts around this time to reach a wider audience and increase demand.
Lastly, demand data is a critical component of content valuation. A TV series' valuation and economics can be driven by global content demand and supply, and demand data is the foundation of this process. Based on the analysis of "The Son," demand data indicates that the show has high monetary value and the potential to be a strategic asset for any streaming platform. It can also inform the decision to acquire or produce specific types of content that show opportunities for success based on a demand-based approach to supply and demand.
In conclusion, entertainment executives can utilize demand data to make informed content, acquisition, distribution, and programming decisions. Based on the analysis of "The Son," using Parrot Analytics' content valuation system, demand data reveals the dollar value contribution of the title to any platform in any region. This data can be used to determine how much to spend on content, calculate the ROI of a specific title, and assess a TV series' ability to drive subscriptions and mitigate churn. Ultimately, demand data leads to informed decision-making and better returns on investment in the entertainment industry.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Son is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Son, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for The Son in the United States. We provide our partners with extensive television industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.