If you are an entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions, look no further than demand data. By using demand data from a source such as Parrot Analytics, you can gain valuable insights into how a particular title, such as "The Wheel Of Time," is performing in key markets, including the United States, and make data-driven decisions that will help drive engagement and increase revenue.
Content Valuation
Through demand data, content valuation can give you insight into the worth of your series, and how much its value has been driven by demand for certain stars. It can help you determine the baseline value of a title and evaluate its ability to drive subscriptions and mitigate churn. Using demand data, you can also estimate the cannibalization of audiences if a title is available on multiple services and assess the value of exclusivity. Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region.
Programming Decisions
By examining demand data for a show like "The Wheel Of Time," you can make programming decisions, such as which titles to buy to keep current audiences happy, which titles to buy to grow the audience, and how popular a show is relative to other titles available on the market. You can also use demand data to determine which platforms to target for distribution of your content and compare your content against other titles available on the market.
Acquisition Decisions
Demand data can be used to determine how much to spend on content. Through Parrot Analytics content valuation system, you can calculate the ROI a specific title will bring for any given platform and assess the potential profitability of a particular show. Additionally, demand data can be used to value content and identify new opportunities for content distribution.
Distribution Decisions
By looking at demand data for "The Wheel Of Time" in global markets, you can determine the most popular genres in your local market, and assess the show's travelability - that is, its international demand relative to its home market. Demand data can help you select the best release strategy for your content, uncover under-monetized titles, and optimize your marketing campaign ahead of premiere.
Content Decisions
Demand data can help inform decisions about which type(s) of content are exhibiting opportunity to acquire or produce, and which upcoming productions can be optimized for success. You can use demand data to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Additionally, demand data can identify potential talent or brands to partner with to expand the audience and help you map local whitespace.
In conclusion, through analysis of "The Wheel Of Time" for the month of November 2023 in the United States and the global markets, we can see how valuable demand data can be to entertainment executives. By using demand data, you can make more informed content, acquisition, distribution, and programming decisions that will help drive engagement, increase revenue, and keep your audiences happy.
